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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Innovation diffusion"
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Innovation diffusion
New product development
32
Produktentwicklung
32
Consumer behaviour
14
Konsumentenverhalten
14
Innovation
11
Innovationsdiffusion
9
Social network
8
Soziales Netzwerk
8
USA
7
United States
7
Theorie
6
Theory
6
Innovation management
5
Innovationsmanagement
5
Learning process
4
Lernprozess
4
Market entry
4
Markteintritt
4
Social Web
4
Social web
4
new product development
4
Duration analysis
3
Medical device
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Medizinprodukt
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Meinung
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Opinion
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Statistische Bestandsanalyse
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Welt
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World
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social networks
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Absatz
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Arzneimittel
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Automotive industry
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Category Management
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Category management
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Fuzzy sets
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Fuzzy-Set-Theorie
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Kfz-Industrie
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Market research
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English
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Van Den Bulte, Christophe
5
Iyengar, Radha
4
Valente, Thomas W.
3
Amir, On
1
Godes, David
1
Goldenberg, Jacob
1
Ho, Teck-Hua
1
Hu, Yansong
1
James, Gareth M.
1
Lee, Jae Young
1
Li, Shan
1
Lowengart, Oded
1
Morvinski, Coby
1
Muller, Eitan
1
Park, So-eun
1
Shapira, Daniel
1
Shen, Zuo-Jun
1
Sood, Ashish
1
Tellis, Gerard J.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
13
Research policy : policy, management and economic studies of science, technology and innovation
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
7
International journal of technology marketing : IJTMkt
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
European journal of operational research : EJOR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
International journal of production economics
4
International journal of production research
4
Journal of engineering and technology management : JET-M
4
Journal of marketing
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
ERIM report series research in management
3
Gaining momentum : managing the diffusion of innovations
3
Innovation: organization & management : IOM
3
International journal of innovation and technology management
3
International journal of innovation management
3
Journal of retailing and consumer services
3
Operations research
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Comparative economic research : Central and Eastern Europe
2
Creativity and innovation management
2
Discussion paper / Center for Economic Research, Tilburg University
2
European journal of international management : EJIM
2
Faculty & research / Insead : working paper series
2
Forschungs-/Entwicklungs-/Innovations-Management
2
Global business & economics review
2
IEEE transactions on engineering management : EM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of product development : IJPD
2
Journal of strategic marketing
2
Marketing letters : a journal of research in marketing
2
Metamorphosis : a journal of management research
2
NBER Working Paper
2
NBER working paper series
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"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
2
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
3
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
4
Customer influence value and purchase acceleration in new product diffusion
Ho, Teck-Hua
;
Li, Shan
;
Park, So-eun
;
Shen, Zuo-Jun
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 236-256
Persistent link: https://www.econbiz.de/10009548700
Saved in:
5
Further reflections on studying social influence in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
Saved in:
6
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
7
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
8
Functional regression : a new model for predicting market penetration of new products
Sood, Ashish
;
James, Gareth M.
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10003858485
Saved in:
9
Zooming in : self-emergence of movements in new product growth
Goldenberg, Jacob
;
Lowengart, Oded
;
Shapira, Daniel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 274-292
Persistent link: https://www.econbiz.de/10003843318
Saved in:
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