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isPartOf:"Schriften zur Handelsforschung"
~isPartOf:"Journal of retailing"
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Search: subject_exact:"Personalisierung"
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Personalisierung
11
Personalization
9
Consumer behaviour
7
Konsumentenverhalten
7
Online retailing
7
Online-Handel
7
Data Mining
4
Data mining
4
E-commerce
4
Electronic Commerce
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3
Online-Marketing
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Viral marketing
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Virales Marketing
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Meta-Analyse
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Recommender systems
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Anchoring effects
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Attention
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Beziehungsmarketing
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Consumer decision making
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Consumer preferences
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Coupon
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Customer integration
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Decision making
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Wierich, Ralf
2
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1
Bijmolt, H. A.
1
Biswas, Abhijit
1
Blut, Markus
1
Cho, Hyun Young
1
Coker, Brent
1
Floyd, Kristopher
1
Freling, Ryan
1
Freling, Traci
1
Gensler, Sonja
1
Ghiassaleh, Arezou
1
Holzmüller, Hartmut H.
1
Jannach, Dietmar
1
Jha, Subhash
1
Jin, Liyin
1
Jugovac, Michael
1
Kim, Hwang
1
Köcher, Sören
1
Marchand, André
1
Marx, Paul
1
Minnema, Alec
1
Nagpal, Anish
1
Rao, Vithala R.
1
Ravula, Prashanth
1
Wang, Cheng
1
Wiesel, Thorsten
1
Wu, Xiaoyue
1
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Schriften zur Handelsforschung
Journal of retailing
Electronic commerce research
28
Information systems research : ISR
26
International journal of hospitality management
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Tourism management : research, policies, practice
22
Journal of business research : JBR
20
Journal of management information systems : JMIS
20
Journal of retailing and consumer services
20
International journal of business information systems : IJBIS
19
Electronic commerce research and applications
16
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
13
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of information & knowledge management : JIKM
11
The power of one : gaining business value from personalization technologies
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of electronic commerce research : JECR
10
Management information systems : mis quarterly
10
Decision support systems : DSS ; the international journal
9
Information systems and e-business management : ISeB
9
SpringerLink / Bücher
8
Technological forecasting & social change : an international journal
8
Tourism management perspectives : TMP
8
Electronic markets : the international journal on networked business
7
INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
Journal of internet commerce
7
Journal of organizational computing and electronic commerce
7
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
7
Psychology & marketing
7
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
6
International journal of production research
6
Journal of hospitality marketing & management
6
Lecture notes in business information processing : LNBIP
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
Arbeitsbericht ... des Competence Center E-Business Basel
5
Arbeitsberichte der Hochschule für Wirtschaft FHNW
5
Discussion papers / CEPR
5
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
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1
Testing the performance of online recommendation agents : a meta-analysis
Blut, Markus
;
Ghiassaleh, Arezou
;
Wang, Cheng
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10014461662
Saved in:
2
A comparison of online recommendation methods : simultaneous versus sequential approaches
Kim, Hwang
;
Rao, Vithala R.
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 210-227
Persistent link: https://www.econbiz.de/10014321976
Saved in:
3
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
4
Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue
;
Jin, Liyin
;
Xu, Qian
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
Saved in:
5
Automated product recommendations with preference-based explanations
Marchand, André
;
Marx, Paul
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 328-343
Persistent link: https://www.econbiz.de/10012420848
Saved in:
6
New hidden persuaders : an investigation of attribute-level anchoring effects of product recommendations
Köcher, Sören
;
Jugovac, Michael
;
Jannach, Dietmar
; …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10012102915
Saved in:
7
To jeep or not to keep : effects of online customer reviews on product returns
Minnema, Alec
;
Bijmolt, H. A.
;
Gensler, Sonja
;
Wiesel, …
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 253-267
Persistent link: https://www.econbiz.de/10011566694
Saved in:
8
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
9
Building-up versus paring-down : consumer responses to recommendations when customizing
Coker, Brent
;
Nagpal, Anish
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 190-206
Persistent link: https://www.econbiz.de/10009757390
Saved in:
10
Personalisierung und Individualisierung von Coupons : eine empirische Untersuchung der Kundenbindungswirkung individualisierter und personalisierter Coupons
Wierich, Ralf
-
2008
Persistent link: https://www.econbiz.de/10004907915
Saved in:
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