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isPartOf:"Tourism management : research, policies, practice"
~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~subject:"Virales Marketing"
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Search: subject_exact:"Online-Informetrie"
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Virales Marketing
Bibliometrics
234
Bibliometrie
234
Bibliometric analysis
46
Systematic literature review
41
Consumer behaviour
40
Konsumentenverhalten
40
Literature review
28
Systematic review
24
Innovation
22
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14
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14
Innovation management
14
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14
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Tourismus
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Multinationales Unternehmen
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Online-Marketing
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Transnational corporation
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Content analysis
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Welt
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World
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Knowledge management
11
Relationship marketing
11
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11
Tourismuswirtschaft
11
Wissensmanagement
11
Beziehungsmarketing
10
Brand management
10
Globalisierung
10
Globalization
10
Markenführung
10
Online retailing
10
Online-Handel
10
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Banerjee, Snehasish
1
Behl, Abhishek
1
Boo, Soyoung
1
Busser, James A.
1
Chen, Kuanchin
1
Chen, Wei-Kai
1
Chua, Alton Y. K.
1
Del Giudice, Manilo
1
Dewani, Prem Prakash
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Donthu, Naveen
1
Dwivedi, Yogesh Kumar
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Gerdt, Sven-Olaf
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Hu, Ya-Han
1
Huang, Guanxiong
1
Kim, Jong Min
1
Kumar, Satish
1
Liang, Hai
1
Lim, Weng Marc
1
Mishra, Akanksha
1
Pandey, Neeraj
1
Pandey, Nitesh
1
Pereira, Vijay
1
Rasul, Tareq
1
Schewe, Gerhard
1
Tsai, Chih-Fong
1
Verma, Deepak
1
Wagner, Elisa
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Tourism management : research, policies, practice
Journal of business research : JBR
International journal of contemporary hospitality management
3
Electronic commerce research
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality and tourism insights
2
Journal of internet commerce
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Electronic markets : the international journal on networked business
1
Handbook of research on the platform economy and the evolution of e-commerce
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International marketing review
1
International review on public and non-profit marketing
1
Journal for global business advancement : JGBA
1
Journal of current issues and research in advertising
1
Journal of customer behaviour
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Online reputation management in destination and hospitality : what we know, what we need to know
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
10
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1
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
2
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
3
Understanding online fake review production strategies
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534257
Saved in:
4
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
5
The classification of online consumer reviews : a systematic literature review and integrative framework
Zheng, Lili
- In:
Journal of business research : JBR
135
(
2021
),
pp. 226-251
Persistent link: https://www.econbiz.de/10012647867
Saved in:
6
Uncovering the effects of textual features on trustworthiness of online consumer reviews : a computational-experimental approach
Huang, Guanxiong
;
Liang, Hai
- In:
Journal of business research : JBR
126
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494218
Saved in:
7
Mapping the electronic word-of-mouth (eWOM) research : a systematic review and bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Pandey, Neeraj
;
Pandey, …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 758-773
Persistent link: https://www.econbiz.de/10012648016
Saved in:
8
Improving text summarization of online hotel reviews with review helpfulness and sentiment
Tsai, Chih-Fong
;
Chen, Kuanchin
;
Hu, Ya-Han
;
Chen, Wei-Kai
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012237344
Saved in:
9
The relationship between sustainability and customer satisfaction in hospitality : an explorative investigation using eWOM as a data source
Gerdt, Sven-Olaf
;
Wagner, Elisa
;
Schewe, Gerhard
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 155-172
Persistent link: https://www.econbiz.de/10012128583
Saved in:
10
Meeting planners' online reviews of destination hotels : a twofold content analysis approach
Boo, Soyoung
;
Busser, James A.
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 287-301
Persistent link: https://www.econbiz.de/10011814724
Saved in:
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