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language:"eng"
~subject:"Verbraucherverhalten"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Verbraucherverhalten
Marktforschung
2,259
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2,249
Consumer behaviour
721
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260
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ECONIS (ZBW)
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Consumer behavior : building marketing strategy
Mothersbaugh, David L.
;
Hawkins, Del I.
-
2016
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10013547315
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2
Marketing : the basics
Moore, Karl
;
Pareek, Niketh
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003868205
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3
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2010
-
11. ed
Persistent link: https://www.econbiz.de/10009011035
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4
Consumer search behavior and its effect on markets
Ratchford, Brian Thomas
-
2008
Persistent link: https://www.econbiz.de/10003878107
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5
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
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6
Consumer behavior : a strategic approach
Assael, Henry
-
2004
Persistent link: https://www.econbiz.de/10001848623
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7
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
Saved in:
8
Perspectives in consumer behavior
Kassarjian, Harold H.
(
ed.
)
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000818738
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