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person:"Dogan, Kutsal"
~accessRights:"restricted"
~person:"Stourm, Valeria"
~person:"Zolfaghari, Saeed"
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Search: subject_exact:"Loyalty card"
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Beziehungsmarketing
8
Kundenbindungsprogramm
8
Loyalty program
8
Relationship marketing
8
Game theory
6
Spieltheorie
6
Logit model
5
Logit-Modell
5
Loyalty programs
5
Iterative algorithm
2
Markov chain
2
Markov-Kette
2
Multinomial logit models
2
OR in marketing
2
Abwertung
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Big Data
1
Big data
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Buying behavior
1
Computational game theory
1
Consumer behaviour
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Continuous games
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Currency devaluation
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Data Mining
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Data mining
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Data protection
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Datenschutz
1
Discrete choice
1
Discrete choice modeling
1
Diskrete Entscheidung
1
Einzelhandel
1
Inequality
1
Konsumentenverhalten
1
Loyalty reward structure
1
Marketing-operations interface
1
Multinomial logit model
1
Multitier loyalty rewards
1
Nichtlineare Optimierung
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Dogan, Kutsal
Stourm, Valeria
Zolfaghari, Saeed
Mattila, Anna S.
6
Tanford, Sarah
6
Bazargan, Amirhossein
5
Bijmolt, Tammo H. A.
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Chan, Haksin
4
Hwang, Yoo Hee
4
Ieva, Marco
4
Karray, Salma
4
Krafft, Manfred
4
Rabbanee, Fazlul K.
4
Steinhoff, Lena
4
Viswanathan, Vijay
4
Zeng, Kevin J.
4
Baloglu, Seyhmus
3
Bhardwaj, Renu
3
Breugelmans, Els
3
Chun, So Yeon
3
Li, Zonghuo
3
Lin, Tin-Chun
3
Mimouni Chaabane, Aïda
3
Noble, Stephanie M.
3
Pandey, Neeraj
3
Park, Young-Hoon
3
Pez, Virginie
3
Ramaseshan, B.
3
Ranzinger, Alexandra
3
Sajtos, Laszlo
3
Sesé, F. Javier
3
Soni, Pavleen
3
Yang, Wensheng
3
Ziliani, Cristina
3
Ahn, Sun Joo
2
Baker, Melissa A.
2
Berezan, Orie
2
Bombaij, Nick J. F.
2
Bradlow, Eric T.
2
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Annals of operations research ; volume 280, numbers 1/2 (September 2019)
1
Computational management science
1
European journal of operational research : EJOR
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Operational Research Society
1
Marketing letters : a journal of research in marketing
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Omega : the international journal of management science
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ECONIS (ZBW)
8
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1
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
2
Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
Computational management science
18
(
2021
)
1
,
pp. 99-124
Persistent link: https://www.econbiz.de/10012487049
Saved in:
3
Should competing firms offer "buy n times, get one free" loyalty programs? : a game-theoretic analysis
Bazargan, Amirhossein
;
Zolfaghari, Saeed
;
Karray, Salma
- In:
Journal of the Operational Research Society
71
(
2020
)
2
,
pp. 280-300
Persistent link: https://www.econbiz.de/10012215727
Saved in:
4
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
5
Designing competitive loyalty programs : a stochastic game-theoretic model to guide the choice of reward structure
Gandomi, Amir
;
Bazargan, Amirhossein
;
Zolfaghari, Saeed
-
2019
Persistent link: https://www.econbiz.de/10012116221
Saved in:
6
To tier or not to tier : an analysis of multitier loyalty programs׳ optimality conditions
Gandomi, Amir H.
;
Zolfaghari, Saeed
- In:
Omega : the international journal of management science
74
(
2018
),
pp. 20-36
Persistent link: https://www.econbiz.de/10011782096
Saved in:
7
"Buy n times, get one free" loyalty cards : are they profitable for competing firms? : a game theoretic analysis
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
European journal of operational research : EJOR
265
(
2018
)
2
,
pp. 621-630
Persistent link: https://www.econbiz.de/10011811462
Saved in:
8
Modeling reward expiry for loyalty programs in a competitive market
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
International journal of production economics
193
(
2017
),
pp. 352-364
Persistent link: https://www.econbiz.de/10011758455
Saved in:
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