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person:"Helm, Roland"
~person:"Meißner, Martin"
~person:"Toubia, Olivier"
~type_genre:"Article in journal"
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Search: subject_exact:"Conjoint-Analyse"
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Conjoint analysis
12
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12
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8
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6
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6
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4
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Helm, Roland
Meißner, Martin
Toubia, Olivier
Eggers, Felix
17
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11
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9
Steiner, Winfried J.
9
Lusk, Jayson L.
8
Lee, Jongsu
7
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7
Sohn, So Young
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6
Moskowitz, Howard R.
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5
Decker, Reinhold
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Denizci Guillet, Basak
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Ding, Min
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5
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5
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4
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4
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4
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4
Shin, Jungwoo
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Teichert, Thorsten
4
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4
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Marketing : ZFP ; journal of research and management
3
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2
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ECONIS (ZBW)
12
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1
The more you ask, the less you get : when additional questions hurt external validity
Li, Ye
;
Krefeld-Schwalb, Antonia
;
Wall, Daniel G.
; …
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 963-982
Persistent link: https://www.econbiz.de/10013389274
Saved in:
2
How virtual reality affects consumer choice
Meißner, Martin
;
Pfeiffer, Jella
;
Peukert, Christian
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
Saved in:
3
A user's guide to the galaxy of conjoint analysis and compositional preference measurement
Steiner, Michael
;
Meißner, Martin
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011873924
Saved in:
4
Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin
;
Musalem, Andrés
;
Huber, Joel
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
Saved in:
5
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
6
Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
7
Ein empirischer Validitätsvergleich zwischen Adaptive Self-Explicated Approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) und Adaptive Conjoint Analysis (ACA)
Meißner, Martin
;
Decker, Reinhold
;
Adam, Nadine
- In:
Journal of business economics : JBE
81
(
2011
)
4
,
pp. 423-446
Persistent link: https://www.econbiz.de/10008991395
Saved in:
8
Eye-tracking information processing in choice-based conjoint analysis
Meißner, Martin
;
Decker, Reinhold
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
5
,
pp. 591-610
Persistent link: https://www.econbiz.de/10008688919
Saved in:
9
Ein empirischer Vergleich der Prozessaufzeichungsmethoden : Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse
Meißner, Martin
;
Decker, Reinhold
;
Pfeiffer, Jella
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 135-145
Persistent link: https://www.econbiz.de/10008649963
Saved in:
10
Measuring consumer preferences for complex products : a compositional approach based on paired comparisons
Scholz, Sören W.
;
Meißner, Martin
;
Decker, Reinhold
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 685-698
Persistent link: https://www.econbiz.de/10009235360
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