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person:"Helmig, Bernd"
~person:"Han, Heesup"
~subject:"Brand image"
~subject:"Brand"
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Search: subject_exact:"Beziehungsmanagement"
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Brand image
Brand
Beziehungsmarketing
71
Relationship marketing
71
Consumer behaviour
42
Konsumentenverhalten
42
Customer satisfaction
33
Kundenzufriedenheit
33
Dienstleistungsqualität
20
Service quality
20
Hotel industry
17
Hotellerie
17
Hospital
11
Krankenhaus
11
Markenimage
11
Brand loyalty
10
Brand management
10
Markenführung
10
Markentreue
10
Deutschland
8
Gastronomie
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Germany
8
Holiday behaviour
8
Markenartikel
8
Restaurant industry
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Satisfaction
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Urlaubsverhalten
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Airline
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Confidence
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Emotion
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Fluggesellschaft
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7
Vertrauen
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USA
6
Nonprofit marketing
5
Nonprofit-Marketing
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Qualitätsmanagement
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Tourism
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Tourismus
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Helmig, Bernd
Han, Heesup
Loureiro, Sandra Maria Correia
18
Fetscherin, Marc
13
Huber, Frank
13
Gil Saura, Irene
12
Japutra, Arnold
11
Kumar, Vikas
11
Fournier, Susan
10
Guzman, Francisco
10
Šerić, Maja
10
Dawes, John
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Veloutsou, Cleopatra
9
Ahn, Jiseon
8
Hollebeek, Linda D.
8
Khan, Imran
8
Sarkar, Abhigyan
8
Augusto, Mário Gomes
7
Ekinci, Yuksel
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
MacInnis, Deborah J.
7
Rahman, Zillur
7
Sreejesh, S.
7
Thomson, Matthew
7
Back, Ki-Joon
6
Bauer, Hans H.
6
Bruhn, Manfred
6
Chahal, Hardeep
6
Das, Gopal
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
Kim, Jinkyung Jenny
6
Park, C. Whan
6
Prentice, Catherine
6
Roy, Sanjit
6
Rubio Benito, Natalia
6
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International journal of hospitality management
4
Journal of travel and tourism marketing
4
International journal of contemporary hospitality management
2
Journal of retailing and consumer services
2
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of vacation marketing
1
Tourism and hospitality research : the surrey quarterly review
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ECONIS (ZBW)
17
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
4
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
5
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
6
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
7
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
8
Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops
Song, Hak-jun
;
Wang, JunHui
;
Han, Heesup
- In:
International journal of hospitality management
79
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012012968
Saved in:
9
Tourist experience quality and loyalty to an island destination : the moderating impact of destination image
Moon, Hyoungeun
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012179362
Saved in:
10
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
Saved in:
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