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source:"econis"
~subject:"Electronic Commerce"
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Search: subject_exact:"Multikanalvertrieb"
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Electronic Commerce
Multichannel strategy
334
Multikanalvertrieb
334
Einzelhandel
172
Retail trade
162
Mehrgleisiger Vertrieb
148
Beziehungsmarketing
138
Distribution channel
138
Relationship marketing
138
Vertriebsweg
138
Online retailing
133
Online-Handel
133
Consumer behaviour
104
Konsumentenverhalten
104
Deutschland
85
Germany
84
E-commerce
43
Marketingmanagement
42
Marketing management
39
Omnichannel retailing
31
Digitalisierung
27
Online-Marketing
27
Omnichannel
26
Internet marketing
25
Lieferkette
25
Supply chain
25
Dienstleistungsqualität
24
Service quality
24
Handelsmarketing
23
Retail marketing
23
Customer analysis
22
Customer satisfaction
22
Kundenanalyse
22
Kundenzufriedenheit
22
Marketing
22
Theorie
22
Theory
22
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21
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21
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39
German
35
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Heinemann, Gerrit
6
Pinterits, Andreas
3
Trenz, Manuel
3
Acquila-Natale, Emiliano
2
Basu, Preetam
2
Binder, Jochen
2
Difrancesco, Rita Maria
2
Gaiser, Christian W.
2
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2
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2
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2
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2
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2
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2
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Mandal, Prasenjit
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
Brokelmann, Dominik
1
Brown, James R.
1
Börner, Tobias
1
Caro, Felipe
1
Chaparro-Peláez, Julián
1
Cuthbertson, Richard
1
Dant, Rajiv P.
1
Diekmann, Marcus
1
Duarte, André Luís de Castro Moura
1
Emrich, Oliver Thomas
1
Estrella-Ramón, Antonia
1
Fan, Yi-Ling
1
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1
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Steinbeis-Hochschule Berlin
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Steinbeis-Stiftung für Wirtschaftsförderung
1
Symposion Publishing Verlag <Düsseldorf>
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SpringerLink / Bücher
7
Journal of retailing
4
European journal of operational research : EJOR
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Hamburger Schriften zur Marketingforschung
2
International journal of electronic commerce : IJEC
2
Schriftenreihe Handelsmanagement
2
Berichte aus der Betriebswirtschaft
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Diplom.de
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European journal of international management : EJIM
1
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1
Gabler Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Geographie der Kommunikation
1
Handbook of strategic e-business management
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
Informationsmanagement und strategische Unternehmensführung
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of services, economics and management
1
Journal of business research : JBR
1
Journal of operations management
1
Logistik Praxis
1
MIS quarterly
1
Manufacturing & service operations management : M & SOM
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Progress in IS
1
Reihe Electronic Commerce
1
Reihe: Kundenorientierte Unternehmensführung
1
Reihe: Marketing : MAR
1
SIBE-Wissenschaftsreihe
1
Schriften zu Familienunternehmen
1
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1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
The international review of retail, distribution and consumer research
1
Transportation research / E : an international journal
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
9
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1
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
2
Omnichannel business
Lehrer, Christiane
;
Trenz, Manuel
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
2
,
pp. 687-699
Persistent link: https://www.econbiz.de/10013399642
Saved in:
3
O2O switching determinants and successful drivers in omnichannel retailing services
Wu, Pei-Ju
- In:
Service business
17
(
2023
)
3
,
pp. 771-788
Persistent link: https://www.econbiz.de/10014333861
Saved in:
4
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
5
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
6
Assessing the moderating effect of brick-and-mortar store on omnichannel retailing
Teixeira, Rafael
;
Duarte, André Luís de Castro Moura
; …
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10013407328
Saved in:
7
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
8
Optimal in-store fulfillment policies for online orders in an omni-channel retail environment
Difrancesco, Rita Maria
;
Van Schilt, Isabelle M.
; …
- In:
European journal of operational research : EJOR
293
(
2021
)
3
,
pp. 1058-1076
Persistent link: https://www.econbiz.de/10012533804
Saved in:
9
"Ship-from-store" strategy in platform retailing
He, Yi
;
Xu, Qingyun
;
Shao, Zhen
- In:
Transportation research / E : an international journal
145
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012488997
Saved in:
10
Forays into omnichannel : an online retailer's strategies for managing product returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
- In:
European journal of operational research : EJOR
292
(
2021
)
2
,
pp. 633-651
Persistent link: https://www.econbiz.de/10012502386
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