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subject:"Aufsatzsammlung"
~person:"Wu, Luorong"
~subject:"Experimental design"
~subject:"Online-Marketing"
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Aufsatzsammlung
Experimental design
Online-Marketing
Consumer behaviour
34
Konsumentenverhalten
34
Customer satisfaction
11
Kundenzufriedenheit
11
Dienstleistungsqualität
8
Internet marketing
8
Service quality
8
Beziehungsmarketing
7
Online retailing
7
Online-Handel
7
Relationship marketing
7
Viral marketing
7
Virales Marketing
7
Experiment
6
Gastronomie
6
Restaurant industry
6
Beschwerdemanagement
4
Complaint management
4
Consumer behavior
4
Emotion
4
Social Web
4
Social web
4
online reviews
4
Brand management
3
Holiday behaviour
3
Markenführung
3
Urlaubsverhalten
3
Aesthetics
2
Brand image
2
CSR
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Crowding
2
Dienstleistungssektor
2
Ethnic group
2
Ethnische Gruppe
2
Fundraising
2
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Undetermined
12
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Article
12
Type of publication (narrower categories)
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Article in journal
12
Aufsatz in Zeitschrift
12
Language
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English
12
Author
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Wu, Luorong
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
12
Ghose, Anindya
12
Liu, Qing
12
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Jerath, Kinshuk
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Hollebeek, Linda D.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Mattila, Anna S.
8
Okumus, Fevzi
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Ahuja, Vandana
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Kannan, P. K.
7
Labrecque, Lauren I.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Reijmersdal, Eva A. van
7
Schivinski, Bruno
7
Vashisht, Devika
7
Athey, Susan
6
Balaji, M. S.
6
Balakrishnan, Janarthanan
6
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Published in...
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International journal of hospitality management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
12
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1
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
2
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
3
How consumption ritual affects group versus solo diners
Huang, Huiling
;
Yu, Xi
;
Liu, Qing
;
Wu, Luorong
; …
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014487563
Saved in:
4
How does mobile social media sharing benefit travel experiences?
Chen, Ye
;
Liu, Yuqing
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 841-858
Persistent link: https://www.econbiz.de/10014245657
Saved in:
5
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
Saved in:
6
Photo vs. art? : the design of consumption guidance in cultural food consumption
Wu, Luorong
;
Liu, Qing
;
Huang, Huiling
;
Yu, Xi
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012820032
Saved in:
7
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
8
A creative-mix or variety-mix fusion experience? : examining marketing strategies for ethnic fusion restaurants
Liu, Qing
;
Wu, Luorong
;
Wang, Chen-Ya
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012293802
Saved in:
9
The impact of language style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
10
Sharing information now vs later : the effect of temporal contiguity cue and power on consumer response toward online reviews
Wu, Luorong
;
Shen, Han
;
Li, Mimi
;
Deng, Qian
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 648-668
Persistent link: https://www.econbiz.de/10011687632
Saved in:
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