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subject:"Beziehungsmarketing"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Digitale Plattform"
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Beziehungsmarketing
Digitale Plattform
Online retailing
63
Online-Handel
63
Consumer behaviour
51
Konsumentenverhalten
51
Internet marketing
32
Online-Marketing
32
E-commerce
21
Electronic Commerce
21
Social Web
16
Social web
16
Relationship marketing
15
Website
15
Viral marketing
10
Virales Marketing
10
Advertising effects
9
Confidence
9
Vertrauen
9
Werbewirkung
9
e-commerce
8
social media
7
Brand image
6
Brand management
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenführung
6
Markenimage
6
Structural equation model
6
Strukturgleichungsmodell
6
purchase intention
6
Advertising
5
Internet
5
Werbung
5
structural equation modelling
5
India
4
Indien
4
Marketing management
4
Marketingmanagement
4
Personalisierung
4
Personalization
4
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English
15
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Agrebi, Meriem
1
Babakus, Emin
1
Barrichello, Alcides
1
Blake, Brian F.
1
Bolat, Elvira
1
Brandtweiner, Roman
1
Brünink, Leonine A.
1
Bình Nghiêm-Phú
1
Carneiro-da-Cunha, Julio Araujo
1
Chandon, Jean Louis
1
Cheng, Robin
1
Dimitriadis, Sergios
1
Dung Phuong Hoang
1
Efthymios, Constantinides,
1
Enginkaya, Ebru
1
Ganguli, Shirshendu
1
Gopalakrishna B. V.
1
Goutam, Doddahulugappa
1
Guerreiro, Robson Coelho
1
Hamilton, Rhiannon L.
1
Ho, Ree Chan
1
Koritos, Christos
1
Krumay, Barbara
1
Llach, Josep
1
Lorenzo-Romero, Carlota
1
Mangold, W. Glynn
1
Morano, Rogério Scabim
1
Nam Hoai Nguyen
1
Ndasi, Wilson
1
Neuendorf, Kimberly A.
1
Roushan, Gelareh
1
Santi, Pedro Victor de
1
Santos, Emerson Gomes dos
1
Shamatta, Cristina
1
Smith, Katherine Taken
1
Tsimonis, Georgios
1
Vila-Brunet, Neus
1
Yılmaz, Hakan
1
Zaichkowsky, Judith Lynne
1
Zauner, Christoph
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
98
Journal of business research : JBR
40
Electronic commerce research
22
International journal of electronic marketing and retailing : IJEMR
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Information systems research : ISR
20
Transportation research / E : an international journal
20
International journal of production economics
19
International journal of business information systems : IJBIS
16
International journal of retail & distribution management
16
Journal of internet commerce
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic commerce : IJEC
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of retailing
14
Asia Pacific journal of marketing and logistics
13
Electronic markets : EM ; the international journal of electronic commerce and business media
13
International journal of electronic customer relationship management : IJECRM
13
International journal of retail and distribution management
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of electronic commerce research : JECR
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of management information systems : JMIS
11
Technological forecasting & social change : an international journal
11
The international review of retail, distribution and consumer research
10
Tourism management : research, policies, practice
10
European journal of operational research : EJOR
9
Journal of organizational computing and electronic commerce
9
Journal of strategic marketing
9
NBER working paper series
9
Information systems and e-business management : ISeB
8
International journal of production research
8
International journal of technology marketing : IJTMkt
8
Manufacturing & service operations management : M & SOM
8
Marketing science
8
Omega : the international journal of management science
8
The service industries journal
8
Cogent business & management
7
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ECONIS (ZBW)
15
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
3
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
4
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
5
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
6
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
7
Determinants of customer satisfaction and loyalty in e-commerce settings : an emerging economy perspective
Goutam, Doddahulugappa
;
Gopalakrishna B. V.
;
Ganguli, …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 327-348
Persistent link: https://www.econbiz.de/10012598994
Saved in:
8
The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context
Dung Phuong Hoang
;
Nam Hoai Nguyen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 215-235
Persistent link: https://www.econbiz.de/10012284806
Saved in:
9
The impact of relationship quality and social support on social media users' selling intention
Ho, Ree Chan
;
Cheng, Robin
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 433-453
Persistent link: https://www.econbiz.de/10012512672
Saved in:
10
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
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