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subject:"Brand management"
~isPartOf:"Journal of marketing for higher education"
~isPartOf:"The journal of brand management : an international journal"
~source:"econis"
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Brand management
Nonprofit marketing
33
Nonprofit-Marketing
33
Higher education institution
28
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28
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13
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12
Studierende
12
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Nadeau, John
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Cordelier, Benoit
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Viviane, Sergi
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Journal of marketing for higher education
The journal of brand management : an international journal
Journal of nonprofit & public sector marketing
6
International review on public and non-profit marketing
5
Nonprofit and voluntary sector quarterly
4
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
3
International journal of nonprofit and voluntary sector marketing
3
The Routledge companion to contemporary brand management
3
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
Journal of business research : JBR
2
Journal of marketing communications
2
Routledge studies in marketing
2
AFP/Wiley fund development series
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arts marketing : an international journal ; AM
1
Beiträge zum Produkt-Marketing
1
Contemporary research in e-branding
1
Cowles Foundation discussion paper
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Funktionen und Leistungen von Nonprofit-Organisationen : 6. Internationales Colloquium der NPO-Forscher, Technische Universität München 25. und 26. März 2004
1
Hochschulmarketing
1
International journal of arts management
1
International journal of nonprofit & voluntary sector marketing
1
International journal of public sector management : IJPSM
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of philanthropy and marketing
1
Journal of strategic marketing
1
Management research review
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Nonprofit management & leadership
1
Nonprofit marketing : sectoral applications
1
Psychology & marketing
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Reihe Wissenschafts- und Forschungsmanagement
1
Scandinavian journal of management
1
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ECONIS (ZBW)
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1
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
2
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas
;
Webster, Cynthia M.
;
Siuki, Helen
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
Saved in:
3
Brand personality in higher education : anthropomorphized university marketing communications
Rutter, Richard
;
Lettice, Fiona
;
Nadeau, John
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011706598
Saved in:
4
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
Saved in:
5
Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>
;
Omar, Maktoba
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
Saved in:
6
Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie
;
Leisch, Friedrich
;
Dolnicar, Sara
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
Saved in:
7
Assessing university brand personality through logos : an analysis of the use of academics and athletics in university branding
Watkins, Brandi A.
;
Gonzenbach, William J.
- In:
Journal of marketing for higher education
23
(
2013
)
1
,
pp. 15-33
Persistent link: https://www.econbiz.de/10009783342
Saved in:
8
The communication of global citizenship through public service announcements : a US study
Clayton, Michael J.
;
Cavanagh, Kevin V.
;
Hettche, Matt
- In:
Journal of marketing for higher education
23
(
2013
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009783343
Saved in:
9
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
10
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
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