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subject:"Brand management"
~isPartOf:"The journal of consumer marketing"
~subject:"Cognition"
~subject:"Wahrnehmung"
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Search: subject_exact:"Advertising response"
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Brand management
Cognition
Wahrnehmung
Advertising effects
32
Werbewirkung
32
Consumer behaviour
27
Konsumentenverhalten
27
Advertising
17
Werbung
17
Brand image
8
Markenführung
8
Markenimage
8
Internet marketing
7
Online-Marketing
7
USA
6
United States
6
Brand
5
Markenartikel
5
Age group
4
Altersgruppe
4
Target group
4
Zielgruppe
4
Advertisement
3
Marketing management
3
Marketingmanagement
3
Perception
3
Advertising effectiveness
2
Advertising music
2
Attention
2
Bibliometrics
2
Bibliometrie
2
Credibility
2
Emotion
2
Fernsehwerbung
2
Frauen
2
Hong Kong
2
Hongkong
2
Hörfunkwerbung
2
Information processing
2
Jugendliche
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Article
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English
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Herrmann, Jean-Luc
2
Bhaduri, Gargi
1
Bournois, Frank
1
Chan, Kara
1
Cobbs, Joe
1
Corneille, Olivier
1
Davila, Andrès
1
Dianoux, Christian
1
Hernandez, Monica D.
1
Jackson, Paul R.
1
Jensen, Jonathan A.
1
Kacha, Mathieu
1
Kalliny, Morris
1
Karremans, Johan C.
1
Keel, Astrid Lei
1
Kergoat, Marine
1
Merot, Alain
1
Meyer, Thierry
1
Minor, Michael
1
Mittal, Vikas
1
Moriuchi, Emi
1
Munnukka, Juha
1
Myszkowski, Nils
1
Ng, Yu Leung
1
Padgett, Daniel
1
Sheng, Hong
1
Soni, Mayank Jyotsna
1
Storme, Martin
1
Toivonen, Hanna
1
Turner, Brian A.
1
Uusitalo, Outi
1
Vermeulen, Christophe
1
Walsh, Michael F.
1
Walsh, Patrick
1
Wang, Yong Jian
1
Winterich, Karen Page
1
Zeitoun, Helen
1
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The journal of consumer marketing
Journal of business research : JBR
65
Journal of marketing communications
57
International journal of advertising : the review of marketing communications
52
International journal of advertising : the quarterly review of marketing communications
46
The journal of product & brand management
32
Journal of promotion management : JPM
31
Psychology & marketing
31
Journal of advertising research
27
Journal of retailing and consumer services
27
Journal of advertising : official publication of the American Academy of Advertising
26
The journal of brand management : an international journal
25
International journal of internet marketing and advertising : IJIMA
22
Journal of promotion management : innovations in planning and applied research
21
Marketing : ZFP ; journal of research and management
19
Marketing letters : a journal of research in marketing
18
SpringerLink / Bücher
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Asia Pacific journal of marketing and logistics
13
Journal of marketing research : JMR
13
European journal of marketing : EJM
12
Marketing intelligence & planning
11
International journal of sports marketing & sponsorship
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of consumer studies
8
International journal of hospitality management
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of current issues and research in advertising : JCIRA
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of the Academy of Marketing Science
8
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
7
European journal of marketing
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of current issues and research in advertising
7
Journal of international consumer marketing
7
Journal of marketing
7
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ECONIS (ZBW)
13
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1
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
2
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
3
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
4
Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement
Soni, Mayank Jyotsna
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011691610
Saved in:
5
Picture-based persuasion in advertising : the impact of attractive pictures on verbal ad's content
Kergoat, Marine
;
Meyer, Thierry
;
Merot, Alain
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 624-635
Persistent link: https://www.econbiz.de/10011808332
Saved in:
6
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
7
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
8
How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
Storme, Martin
;
Myszkowski, Nils
;
Davila, Andrès
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 432-440
Persistent link: https://www.econbiz.de/10011485815
Saved in:
9
The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
10
The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
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