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subject:"Consumer behaviour"
~person:"Grewal, Dhruv"
~person:"Pelsmacker, Patrick de"
~person:"Rajagopal"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
173
Einzelhandel
37
Retail trade
37
Advertising effects
28
Werbewirkung
28
Brand management
26
Markenführung
26
Mexico
24
Mexiko
22
Beziehungsmarketing
21
Brand image
21
Markenimage
21
Relationship marketing
21
Internet marketing
16
Online-Marketing
16
Advertising
15
Werbung
15
Emotion
14
Social Web
13
Brand
12
Ladengestaltung
12
Markenartikel
12
Store design
12
Marketing management
11
Marketingmanagement
11
Cognition
10
Dienstleistungsqualität
10
Kognition
10
Online retailing
10
Online-Handel
10
Product Placement
10
Product placement
10
Service quality
10
Belgien
9
Belgium
9
Preismanagement
9
Pricing strategy
9
Sales promotion
9
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Online availability
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Undetermined
63
Free
4
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Article
152
Book / Working Paper
22
Type of publication (narrower categories)
All
Article in journal
143
Aufsatz in Zeitschrift
143
Aufsatz im Buch
13
Book section
13
Arbeitspapier
4
Collection of articles of several authors
4
Graue Literatur
4
Non-commercial literature
4
Sammelwerk
4
Working Paper
4
Conference paper
2
Konferenzbeitrag
2
Accompanied by computer file
1
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Elektronischer Datenträger als Beilage
1
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Language
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English
173
Undetermined
1
Author
All
Grewal, Dhruv
Pelsmacker, Patrick de
Rajagopal
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
94
Lusk, Jayson L.
82
Huber, Frank
80
Phau, Ian
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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Institution
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EconWPA
1
IGI Global
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Journal of retailing
13
Journal of the Academy of Marketing Science
9
Journal of business research : JBR
8
International journal of business innovation and research
7
Journal of marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
MSI reports : working paper series
4
Psychology & marketing
4
Journal of marketing communications
3
The journal of brand management : an international journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of business innovation and research : IJBIR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of productivity and quality management : IJPQM
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of marketing research : JMR
2
Journal of transnational management : the official journal of the International Management Development Association
2
Premier reference source
2
Review of marketing research
2
Springer eBook Collection
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Consumer Behavior Collection
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer relationship management in electronic markets
1
Dexterity in global business : a cross-dimensional analysis
1
Electronic commerce research
1
Emerald insight
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 3
1
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ECONIS (ZBW)
173
RePEc
1
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
3
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
4
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
7
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
8
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
9
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
10
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
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