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subject:"Marketing management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Internet marketing
Kundenzufriedenheit
Beziehungsmarketing
78
Relationship marketing
78
Consumer behaviour
46
Konsumentenverhalten
46
Online-Marketing
29
Social Web
26
Social web
26
Brand management
17
Markenführung
17
Customer value
12
Kundenwert
12
Brand image
11
Markenimage
11
Online retailing
11
Online-Handel
11
Social media
11
Customer integration
10
Kundenintegration
10
Customer satisfaction
9
USA
8
United States
8
Brand
7
Markenartikel
7
Mobile communications
7
Mobilkommunikation
7
Marketingmanagement
6
Advertising effects
5
Data protection
5
Datenschutz
5
Distribution channel
5
E-commerce
5
Einzelhandel
5
Electronic Commerce
5
Engagement
5
Retail trade
5
Vertriebsweg
5
Werbewirkung
5
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38
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38
Aufsatz in Zeitschrift
38
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English
38
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Verhoef, Peter C.
3
Bacile, Todd J.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Krafft, Manfred
2
Labrecque, Lauren I.
2
Malthouse, Edward C.
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Aksoy, Lerzan
1
Aksoy, Pelin
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Arden, Christine M.
1
Ashraf, Abdul R.
1
Betancourt, Roger R.
1
Bonfrer, Andre
1
Bott, Gregory J.
1
Breitsohl, Jan
1
Brinson, Nancy H.
1
Brodie, Roderick J.
1
Buoye, Alexander
1
Chang, Chun-Wei
1
Chiu, Hung-chang
1
Chocarro, Raquel
1
Chonko, Lawrence B.
1
Cortiñas, Monica
1
Cuestas, Pedro J.
1
Dalla Pozza, Ilaria
1
Dalmoro, Marlon
1
Dineva, Denitsa
1
Dolen, Willemijn M. van
1
Drèze, Xavier
1
Elorz, Margarita
1
Fleck, João Pedro dos Santos
1
Garrod, Brian
1
Gensler, Sonja
1
Glynn, Mark S.
1
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
309
Journal of business research : JBR
234
International journal of hospitality management
149
The journal of services marketing
114
Industrial marketing management : the international journal for industrial and high-tech firms
96
The service industries journal
78
Journal of strategic marketing
71
Journal of hospitality marketing & management
70
Cogent business & management
64
Journal of travel and tourism marketing
61
The journal of business & industrial marketing
60
International journal of contemporary hospitality management
59
Tourism management : research, policies, practice
59
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
55
Journal of the Academy of Marketing Science
54
Asia Pacific journal of marketing and logistics
50
International journal of internet marketing and advertising : IJIMA
50
Journal of service management
49
SpringerLink / Bücher
47
Services marketing quarterly
46
The journal of product & brand management
46
Journal of service research : JSR
45
International journal of electronic customer relationship management : IJECRM
44
Service business
44
European journal of marketing : EJM
40
International journal of electronic marketing and retailing : IJEMR
40
Marketing intelligence & planning
40
Journal of marketing
39
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Psychology & marketing
36
Journal of retailing
35
The TQM journal : the international review of organizational improvement
34
The international journal of bank marketing : IJBM
34
Business horizons
33
The journal of brand management : an international journal
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
31
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
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ECONIS (ZBW)
38
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
4
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
5
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
6
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
7
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
8
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
9
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
10
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
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