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subject:"Printwerbung"
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Printwerbung
Advertising effects
7,594
Werbewirkung
7,594
Advertising
3,639
Werbung
3,639
Consumer behaviour
3,447
Konsumentenverhalten
3,447
Online-Marketing
2,037
Internet marketing
2,034
Brand management
1,101
Markenführung
1,101
Markenimage
956
Brand image
947
Social Web
605
Social web
605
USA
596
United States
595
Brand
495
Markenartikel
487
Theorie
465
Theory
464
Deutschland
443
Marketing management
442
Marketingmanagement
442
Germany
440
Emotion
437
Celebrity endorsement
435
Celebrity-Werbung
435
Werbepsychologie
393
Psychology of advertising
391
Fernsehwerbung
364
Television advertising
364
Zielgruppe
357
Target group
354
advertising
335
Experiment
309
Wahrnehmung
258
Viral marketing
257
Virales Marketing
257
Perception
255
Product Placement
231
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Undetermined
46
Free
17
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Article
158
Book / Working Paper
38
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Article in journal
134
Aufsatz in Zeitschrift
134
Aufsatz im Buch
24
Book section
24
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
8
Hochschulschrift
8
Working Paper
8
Thesis
6
Bibliografie enthalten
2
Bibliography included
2
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Language
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English
176
German
21
Author
All
Gierl, Heribert
4
Chattopadhyay, Tuhin
3
Flath, David
3
Gröppel-Klein, Andrea
3
Mogaji, Emmanuel
3
Mulken, Margot van
3
Olsen, G. Douglas
3
Phillips, Barbara J.
3
Pracejus, John W.
3
Schwarz, Uta
3
Smit, Edith
3
Zotos, Yorgos
3
Beerli-Palacio, Asunción
2
Calder, Bobby J.
2
Chowdhury, Rafi M. M. I.
2
Dahlén, Micael
2
Dalamu, Taofeek
2
Dimoka, Angelika
2
Enschot, Renske van
2
Gabszewicz, Jean Jaskold
2
Hampel, Stefan
2
Hansen, Flemming
2
Heinrich, Daniel
2
Hoeken, Hans
2
Hoffmann, Stefan
2
Kalliny, Morris
2
Kyrousi, Antigone G.
2
Laussel, Didier
2
Lepkowska-White, Elzbieta
2
Lundsteen, Steen
2
Malthouse, Edward C.
2
Martín-Santana, Josefa D.
2
McQuarrie, Edward F.
2
Meurs, Frank van
2
Meurs, Lex van
2
Neijens, Peter
2
Neijens, Peter C.
2
Panigyrakis, George G.
2
Pavlou, Paul A.
2
Reid, Leonard N.
2
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Published in...
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International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
8
Journal of business research : JBR
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
International advertising and communication : current insights and empirical findings
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
Bridging the gap between advertising academia and practice
2
International journal of advertising : the review of marketing communications
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice
2
Journal of promotion management : innovations in planning and applied research
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Services marketing quarterly
2
The marketing review
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Working papers / Center on Japanese Economy and Business
2
Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Betriebswirtschaftliche Schriften
1
Betriebswirtschaftliche Schriften : BWS
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Business and Economic Research : BER
1
CORE discussion paper : DP
1
Corporate communications : an international journal
1
Cutting edge international research
1
Decision
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
ESCP-EAP working paper
1
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ECONIS (ZBW)
196
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21
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196
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21
Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee
;
Hong, Ji Mi
;
Cheong, Hyuk Jun
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
Saved in:
22
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
23
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
24
The effects of endorsers' facial expressions on status perceptions and purchase intentions
Chen, Yunqing
;
Wyer, Robert S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012288675
Saved in:
25
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
26
Zielgruppenadäquate Gestaltung von Printmedien bei Großkongressen
Schneider, Julia
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 47-52)
.
2019
Persistent link: https://www.econbiz.de/10011997804
Saved in:
27
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
28
Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
Saved in:
29
Muslim millennials' attitudes towards fashion advertising
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
Saved in:
30
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
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