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subject:"Relationship marketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Holiday behaviour"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Holiday behaviour
Brand image
99
Markenimage
99
Tourism marketing
66
Tourismusmarketing
66
Destination management
56
Destinationsmanagement
56
Urlaubsverhalten
45
Brand management
40
Markenführung
40
Designation of origin
32
Herkunftsbezeichnung
32
Destination image
31
Tourism
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Tourismus
31
Consumer behaviour
27
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Tourism destination
24
Tourismusregion
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Beziehungsmarketing
15
Internet marketing
14
Online-Marketing
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Social Web
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Social web
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Hotel industry
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Hotellerie
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Customer satisfaction
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Destination branding
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International tourism
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Internationaler Tourismus
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Kundenzufriedenheit
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China
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Destination marketing
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Advertising effects
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Brand equity
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Werbewirkung
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Brand
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Brand personality
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Gursoy, Dogan
3
Andronikidis, Andreas
2
Bellou, Victoria
2
Li, Chunxiao
2
Li, Fangxuan
2
Lu, Lu
2
Lv, Xingyang
2
Ma, Jianan
2
Stylos, Nikolaos
2
Vassiliadis, Chris A.
2
Zhang, Meng
2
Afshardoost, Mona
1
Akgül, Olcay
1
Almeida Santana, Arminda
1
Alrawadieh, Zaid
1
Alrawadieh, Ziad
1
Anaya-Sánchez, Rafael
1
Andéhn, Mikael
1
Antova, Stanislava
1
Aro, Kaisa
1
Ashwell, Janine
1
Attri, Rekha
1
Bai, Billy
1
Baloglu, Seyhmus
1
Barreda, Albert A.
1
Bauer, Florian
1
Belhassen, Yaniv
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Berenguer Contrí, Gloria
1
Bilgihan, Anil
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Bobovnicky, Artur
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Buhalis, Dimitrios
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Cai, Liping A.
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Campo, Sara
1
Casidy, Riza
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Castañeda-García, J. A.
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Chen, Ching-fu
1
Chen, Liujing
1
Chen, Siyun
1
Chen, Ying-chen
1
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Tourism management : research, policies, practice
Journal of business research : JBR
107
The journal of product & brand management
78
Journal of retailing and consumer services
73
The journal of brand management : an international journal
65
Journal of travel and tourism marketing
64
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
34
Cogent business & management
29
Tourism management perspectives : TMP
28
Journal of destination marketing & management
26
Journal of hospitality marketing & management
24
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Marketing intelligence & planning
18
Journal of strategic marketing
17
International journal of contemporary hospitality management
16
Journal of marketing management : MM
15
Journal of promotion management : innovations in planning and applied research
15
Journal of vacation marketing
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
European journal of marketing
11
Journal of Islamic marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
The service industries journal
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
European research studies
9
Global business review
9
Journal of business ethics : JOBE
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Tourism review
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ECONIS (ZBW)
56
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1
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
2
Beyond image attributes : a new approach to destination positioning based on sensory preference
Lv, Xingyang
;
Zhang, Chenwei
;
Li, Chunxiao
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457577
Saved in:
3
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
4
Keep it real : assessing destination image congruence and its impact on tourist experience evaluations
Li, Yong
;
He, Zeya
;
Li, Yunpeng
;
Huang, Tao
;
Liu, Zuyao
- In:
Tourism management : research, policies, practice
97
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014304434
Saved in:
5
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
6
How does self-construal shape tourists' image perceptions of paradox destinations? : the mediating roles of cognitive flexibility and destination involvement
Ma, Jianan
;
Li, Fangxuan
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534441
Saved in:
7
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
8
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
9
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
10
Luxury shopping abroad : what do Chinese tourists look for?
Hung, Kam
;
Ren, Lianping
;
Zhang, Hanqin Qiu
- In:
Tourism management : research, policies, practice
82
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012405821
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