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subject:"Suchmaschine"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
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Suchmaschine
Advertising effects
Search engine
40
Internet marketing
35
Online-Marketing
35
Werbewirkung
22
Consumer behaviour
16
Konsumentenverhalten
16
Advertising
15
Werbung
15
Auction theory
9
Auktionstheorie
9
Game theory
7
Spieltheorie
7
search advertising
7
E-commerce
6
Electronic Commerce
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Internet
6
Online retailing
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Online-Handel
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Search theory
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Suchtheorie
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USA
5
United States
5
game theory
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online advertising
4
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3
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3
Informationsverhalten
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Kausalanalyse
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Markenartikel
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paid search
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position auctions
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search engine marketing
3
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Jerath, Kinshuk
4
Sayedi, Amin
3
Trusov, Michael
3
Abou Nabout, Nadia
2
Ghose, Anindya
2
Katona, Zsolt
2
Lu, Shijie
2
Rutz, Oliver J.
2
Shin, Woochoel
2
Simonov, Andrey
2
Skiera, Bernd
2
Srinivasan, Kannan
2
Yang, Sha
2
Zhu, Yi
2
Abhishek, Vibhanshu
1
Amaldoss, Wilfred
1
Anderl, Eva M.
1
Baghaie, Marjan
1
Berman, Ron
1
Bucklin, Randolph E.
1
Calzada, Joan
1
Cao, Xinyu
1
Chan, Tat
1
Chan, Tat Y.
1
Chesnes, Matthew
1
Chiou, Lesley
1
Choudhary, Vidyanand
1
Chu, Junhong
1
Currim, Imran S.
1
Dai, Weijia
1
De los Santos, Babur
1
Desai, Preyas S.
1
Dewan, Sanjeev
1
Dotson, Jeffrey P.
1
Dukes, Anthony
1
Fader, Peter
1
Fan, Ruixue Rachel
1
Feit, Elea McDonnell
1
Gil, Ricard
1
Giles, C. Lee
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
CESifo working papers
14
Electronic commerce research and applications
11
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Leitfaden Online-Marketing ; [Bd. 1]
9
SpringerLink / Bücher
9
Technological forecasting & social change : an international journal
9
Working paper
9
essentials
9
Discussion papers / CEPR
8
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Discussion paper / Centre for Economic Policy Research
7
Discussion paper series / IZA
7
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of forecasting
7
Tourism economics : the business and finance of tourism and recreation
7
Working papers / Harvard Business School, Division of Research
7
Applied economics letters
6
Decision support systems : DSS ; the international journal
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
6
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ECONIS (ZBW)
40
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
Saved in:
3
What do news aggregators do? : evidence from Google News in Spain and Germany
Calzada, Joan
;
Gil, Ricard
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 134-167
Persistent link: https://www.econbiz.de/10012183081
Saved in:
4
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
5
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
6
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
7
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
8
A semantic approach for estimating consumer content preferences from online search queries
Liu, Jia
;
Toubia, Olivier
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 930-952
Persistent link: https://www.econbiz.de/10011966226
Saved in:
9
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
10
Evaluation set size and purchase : evidence from a product search engine
Choudhary, Vidyanand
;
Currim, Imran S.
;
Dewan, Sanjeev
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 16-31
Persistent link: https://www.econbiz.de/10011658339
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