//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"USA"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Innovationsakzeptanz"
~subject:"Mobile business"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"UMTS"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Innovationsakzeptanz
Mobile business
Mobile communications
24
Mobilkommunikation
24
Internet marketing
14
Online-Marketing
14
Mobile marketing
13
Consumer behaviour
12
Konsumentenverhalten
12
Mobile Marketing
12
Beziehungsmarketing
7
Mobile Business
7
Relationship marketing
7
Mobile Anwendung
5
Mobile application
5
Mobile phone
5
Mobiltelefon
5
Advertising
4
Data protection
4
Datenschutz
4
Marketing management
4
Marketingmanagement
4
Werbung
4
Advertising effects
3
Mobile advertising
3
Werbewirkung
3
Arbeitsmobilität
2
Brand image
2
Brand management
2
Computerspiel
2
Game theory
2
Innovation adoption
2
Labour mobility
2
Markenführung
2
Markenimage
2
Mobile promotions
2
Mobility
2
Mobilität
2
Omnichannel
2
Online retailing
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Spann, Martin
2
Verhoef, Peter C.
2
Andrews, Michelle
1
Arden, Christine M.
1
Bart, Yakov
1
Choi, Jeonghye
1
Goehring, Jody
1
Grewal, Dhruv
1
Hong, Zhao
1
Hui, Sam
1
Kim, Jeeyeon
1
Kim, Mingyung
1
Krafft, Manfred
1
Kurtz, Oliver Tuna
1
Langer, Paul F.
1
Liu, Huan
1
Lobschat, Lara
1
Noort, Guda van
1
Pancras, Joseph
1
Pescher, Christian
1
Reichhart, Philipp Konstantin
1
Reijmersdal, Eva A. van
1
Thornswood, Lance
1
Trivedi, Minakshi
1
Wirtz, Bernd W.
1
Zubcsek, Peter Pal
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Telecommunications policy : the international journal of digital economy, data sciences and new media
35
Journal of retailing and consumer services
30
Technological forecasting & social change : an international journal
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Journal of business research : JBR
16
International journal of business information systems : IJBIS
14
International journal of networking and virtual organisations : IJNVO
14
Information systems research : ISR
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
Trends in mobile technology and business in the Asia-Pacific region
11
International journal of internet marketing and advertising : IJIMA
10
Journal of payments strategy & systems
10
Working paper / National Bureau of Economic Research, Inc.
10
International journal of bank marketing
9
International journal of electronic business
9
Electronic markets : the international journal on networked business
8
International journal of business innovation and research
8
Handbook of research in mobile business : technical, methodological, and social perspectives
7
Handbook of research on mobile marketing management
7
Information systems and e-business management : ISeB
7
Information technology and management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of innovation and technology management
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of hospitality marketing & management
7
The international journal of bank marketing : IJBM
7
Electronic commerce research
6
Global business review
6
International journal of retail & distribution management
6
International journal of technology marketing : IJTMkt
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of global information management : an official publication of the Information Resources Management Association
6
Psychology & marketing
6
The marketing review
6
Business horizons
5
Cogent business & management
5
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
5
Information economics and policy : IEP
5
International journal of electronic finance : IJEF
5
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
3
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
4
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
6
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
7
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
8
Consumer decision-making processes in mobile viral marketing campaigns
Pescher, Christian
;
Reichhart, Philipp Konstantin
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10010347806
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->