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subject:"Vertrauen"
~person:"Verhoef, Peter C."
~subject:"Kundenwert"
~subject:"Online-Marketing"
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Search: subject_exact:"Beziehungsmarketing"
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Vertrauen
Kundenwert
Online-Marketing
Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
26
Konsumentenverhalten
26
Customer satisfaction
9
Customer value
9
Kundenzufriedenheit
9
Marketing management
8
Marketingmanagement
8
Marketingtheorie
7
Distribution channel
6
Marketing theory
6
Vertriebsweg
6
Customer integration
5
Dienstleistungsqualität
5
Kundenbindungsprogramm
5
Kundenintegration
5
Loyalty program
5
Service quality
5
Brand management
4
Customer relationship management
4
Internet marketing
4
Markenführung
4
Viral marketing
4
Virales Marketing
4
Brand image
3
Einzelhandel
3
Forecasting model
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Markenimage
3
Mobile communications
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Mobilkommunikation
3
Performance measurement
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Performance-Messung
3
Prognoseverfahren
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Retail trade
3
Theorie
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Theory
3
Automotive services industry
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English
13
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Verhoef, Peter C.
Kumar, V.
33
Svensson, Göran
16
Madhani, Pankaj M.
15
Hollebeek, Linda D.
13
Usman, Osly
13
Harrigan, Paul
12
Bruhn, Manfred
11
Eggert, Andreas
11
Gil Saura, Irene
10
Heinonen, Kristina
10
Ko, Eunju
10
Rather, Raouf Ahmad
10
Ahn, Jiseon
9
Bauer, Hans H.
9
Fader, Peter
9
Günter, Bernd
9
Helm, Sabrina
9
Karjaluoto, Heikki
9
Loureiro, Sandra Maria Correia
9
Neslin, Scott A.
9
Skiera, Bernd
9
Akrout, Houcine
8
Bilgihan, Anil
8
Brodie, Roderick J.
8
Hadwich, Karsten
8
Haenlein, Michael
8
Krafft, Manfred
8
Reinartz, Werner J.
8
Schumann, Jan Hendrik
8
Thaichon, Park
8
Wiesel, Thorsten
8
Carlson, Jamie
7
Conduit, Jodie
7
Hammerschmidt, Maik
7
Han, Heesup
7
Itani, Omar S.
7
Khan, Imran
7
Klaus, Philipp
7
Kreutzer, Ralf T.
7
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of service research : JSR
3
European management journal
2
Handbook of research on customer equity in marketing
1
Journal of the Academy of Marketing Science
1
Marketing : journal of research and management
1
Universia business review : UBR
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
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ECONIS (ZBW)
13
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1
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
2
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
3
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
4
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
5
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
6
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
7
Challenges and solutions for marketing in a digital era
Leeflang, Peter
;
Verhoef, Peter C.
;
Dahlström, Peter
; …
- In:
European management journal
32
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
Saved in:
8
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
9
Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
10
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
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