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subject:"Viral marketing"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of business information systems : IJBIS"
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Viral marketing
Internet marketing
79
Online-Marketing
79
Social Web
42
Social web
42
Consumer behaviour
34
Konsumentenverhalten
34
Virales Marketing
18
Advertising effects
17
Online retailing
17
Online-Handel
17
Werbewirkung
17
E-commerce
16
Electronic Commerce
16
Beziehungsmarketing
14
Relationship marketing
14
Advertising
13
Werbung
13
social media
13
Brand management
12
Markenführung
12
Social network
10
Soziales Netzwerk
10
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Internet
7
Social media
7
Website
7
Search engine
6
Suchmaschine
6
e-commerce
6
Customer satisfaction
5
Einzelhandel
5
India
5
Indien
5
Kundenzufriedenheit
5
Retail trade
5
E-Mail
4
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4
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Article
18
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18
Aufsatz in Zeitschrift
18
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English
18
Author
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Bunker, Matthew P.
2
Abrantes, José Luís
1
Ahrens, Jan
1
Alipour, Sima
1
Argyriou, Evmorfia
1
Arif, Imtiaz
1
Asgharinajib, Maryam
1
Aslam, Wajeeha
1
Bartholomew, Darrell E.
1
Binh Giang Nguyen
1
Butaney, Gul T.
1
Buttle, Francis A.
1
Cartwright, Debra K.
1
Chiu, Hung-chang
1
Christodoulides, George
1
Corbin, Steven B.
1
Coyle, James R.
1
Dash, Manoj Kumar
1
Dashti, Mehdi
1
Dolatabadi, Hossein Rezaei
1
Farhat, Kashif
1
Groeger, Lars
1
Ha Nguyen Thi Thu
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Javadi, Mohammad Hossein Moshref
1
Jayawardhena, Chanaka
1
Johnson, Devon
1
Joseph, Dennis
1
Kim, Yong Seog
1
Lages, Cristiana Raquel
1
Lassar, Walfried M.
1
Lee, Monle
1
Lowe, Ben
1
Ma, Baolong
1
Michaelidou, Nina
1
Moon, Sangkil
1
Noguti, Valeria
1
Pandey, Ashutosh
1
Pant, Anurag
1
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Published in...
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European journal of marketing : EJM
International journal of business information systems : IJBIS
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
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ECONIS (ZBW)
18
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1
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
2
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
3
Application of the stimuli-organism-response framework to factors influencing social commerce intentions among social network users
Dashti, Mehdi
;
Sanayei, Ali
;
Dolatabadi, Hossein Rezaei
; …
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 177-202
Persistent link: https://www.econbiz.de/10012037771
Saved in:
4
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
5
Social media marketing impact on the purchase intention of millennials
Pandey, Ashutosh
;
Sahu, Rajendra
;
Dash, Manoj Kumar
- In:
International journal of business information systems : …
28
(
2018
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011882760
Saved in:
6
An empirical investigation of online review diagnosticity
Raju, G. Amar
;
Joseph, Dennis
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011756954
Saved in:
7
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
8
Post language and user engagement in online content communities
Noguti, Valeria
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
Saved in:
9
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
10
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
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