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subject:"Viral marketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Internet"
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Search: subject_exact:"Bannerwerbung"
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Viral marketing
Internet
Internet marketing
100
Online-Marketing
100
Social Web
61
Social web
61
Consumer behaviour
41
Konsumentenverhalten
41
Virales Marketing
38
Tourism marketing
33
Tourismusmarketing
33
Destination management
22
Destinationsmanagement
22
Social media
22
Tourism
22
Tourismus
22
Holiday behaviour
21
Urlaubsverhalten
21
Hotel industry
20
Hotellerie
20
Online retailing
20
Online-Handel
20
Brand management
18
Markenführung
18
Brand image
16
Markenimage
16
Beziehungsmarketing
13
Customer satisfaction
13
Kundenzufriedenheit
13
Relationship marketing
13
Website
13
Online reviews
12
Tourism industry
12
Tourismuswirtschaft
12
Dienstleistungsqualität
8
Service quality
8
Customer integration
6
Data Mining
6
Data mining
6
E-commerce
6
Electronic Commerce
6
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1
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Article
39
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39
Aufsatz in Zeitschrift
39
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English
39
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Li, Hengyun
3
Okumus, Fevzi
3
Bilgihan, Anil
2
Bradley, Graham L.
2
Kim, Jong Min
2
Li, Gang
2
Park, Sangwon
2
Tussyadiah, Iis P.
2
Angeloni, Silvia
1
Avello, Maria
1
Bai, Billy
1
Barreda, Albert
1
Benckendorff, Pierre
1
Boo, Soyoung
1
Borghi, Matteo
1
Busser, James A.
1
Cheng, Xusen
1
Choi, Youngjoon
1
Dedeoğlu, Bekir Bora
1
DiPietro, Robin B.
1
Dibb, Sally
1
Du, Qianzhou
1
Fan, Alei
1
Fan, Weiguo
1
Fesenmaier, Daniel R.
1
Fu, Shixuan
1
Gannon, Martin
1
Gao, Huicai
1
Gavilan, Diana
1
Goldsmith, Ronald E.
1
Gretzel, Ulrike
1
Huang, Huiling
1
Hudson, Simon
1
Hughes, Karen
1
Hyun, Soonchul
1
Jayawardhena, Chanaka
1
Ji, Haipeng
1
Jin, Dan
1
Kausar, Devi Roza
1
Kim, Bomin
1
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Published in...
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Tourism management : research, policies, practice
Journal of business research : JBR
81
Journal of retailing and consumer services
51
International journal of internet marketing and advertising : IJIMA
50
International journal of hospitality management
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Information systems research : ISR
35
Journal of marketing communications
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Electronic commerce research
28
Journal of management information systems : JMIS
28
Journal of internet commerce
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of contemporary hospitality management
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of hospitality marketing & management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
18
Journal of marketing
18
Journal of travel and tourism marketing
18
The journal of product & brand management
17
International journal of technology marketing : IJTMkt
16
SpringerLink / Bücher
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising research
15
Psychology & marketing
15
International journal of business information systems : IJBIS
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of promotion management : innovations in planning and applied research
14
Business horizons
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
International journal of electronic commerce : IJEC
11
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ECONIS (ZBW)
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1
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
2
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
3
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
4
Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Li, Chunhong
;
Kwok, Linchi
;
Xie, Karen L.
;
Liu, Jianwei
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 665-690
Persistent link: https://www.econbiz.de/10014265802
Saved in:
5
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
6
When and why language assertiveness affects online review persuasion
Huang, Huiling
;
Liu, Qing
;
Lu, Zhi
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 988-1016
Persistent link: https://www.econbiz.de/10014312351
Saved in:
7
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
8
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
9
Customer online feedback with an identity versus no identity : the influence on review comments
Jin, Dan
;
DiPietro, Robin B.
;
Watanabe, Nicholas M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 267-295
Persistent link: https://www.econbiz.de/10012800231
Saved in:
10
C2C interaction in the online review system : effect of other customers' responses on subsequent review volume
Zhang, Min
;
Wang, Lu
;
Li, Yiwei
;
Wang, G. Alan
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366151
Saved in:
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