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type_genre:"Article in journal"
~person:"Wu, Luorong"
~subject:"Data Mining"
~subject:"Internet marketing"
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Data Mining
Internet marketing
Consumer behaviour
7
Konsumentenverhalten
7
Viral marketing
7
Virales Marketing
7
Online retailing
5
Online-Handel
5
Online-Marketing
5
Social Web
3
Social web
3
Beziehungsmarketing
2
Confidence
2
Customer satisfaction
2
Kundenzufriedenheit
2
Online reviews
2
Relationship marketing
2
Vertrauen
2
online reviews
2
Beschwerdemanagement
1
Brand image
1
Brand management
1
Chinese consumer behavior
1
Complaint management
1
Customer integration
1
Data mining
1
Dienstleistungsqualität
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Digital platform
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Digitale Plattform
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E-commerce
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Electronic Commerce
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Emotion
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Holiday behaviour
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Informationsverhalten
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Article in journal
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Wu, Luorong
Law, Chun Hung Roberts
13
Bigné Alcañiz, J. Enrique
8
Kim, Jong Min
8
Moro, Sérgio
8
Okumus, Fevzi
8
Bilgihan, Anil
7
Li, Hengyun
7
Mariani, Marcello M.
7
Xie, Karen L.
7
Akram, Umair
6
Dwivedi, Yogesh Kumar
6
Fan, Weiguo
6
Filieri, Raffaele
6
Loureiro, Sandra Maria Correia
6
Pelsmacker, Patrick de
6
Rita, Paulo
6
Roy, Gobinda
6
Schweidel, David A.
6
Ye, Qiang
6
Bilal, Muhammad
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Duan, Wenjing
5
Guerreiro, João Pedro Silva Martins
5
Kwok, Linchi
5
Law, Rob
5
Liang, Sai
5
Liu, Yong
5
Phua, Joe
5
Ruiz Mafe, Carla
5
Tan, Yong
5
Verma, Sanjeev
5
Xiang, Zheng
5
Zhang, Zili
5
Balaji, M. S.
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Flavián Blanco, Carlos
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International journal of contemporary hospitality management
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
1
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The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
2
The impact of language style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
3
Sharing information now vs later : the effect of temporal contiguity cue and power on consumer response toward online reviews
Wu, Luorong
;
Shen, Han
;
Li, Mimi
;
Deng, Qian
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 648-668
Persistent link: https://www.econbiz.de/10011687632
Saved in:
4
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong
;
Mattila, Anna S.
;
Wang, Chen-Ya
;
Hanks, Lydia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
Saved in:
5
Online reviews : the role of information load and peripheral factors
Zhang, Lu
;
Wu, Luorong
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011450694
Saved in:
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