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type_genre:"Graue Literatur"
~type_genre:"Aufsatz in Zeitschrift"
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ECONIS (ZBW)
666
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91
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91
The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
Saved in:
92
Service quality and financial performance analysis in low-cost airlines : an integrated multi-criteria quadrant application
Durmaz, Emrah
;
Akan, Şahap
;
Bakır, Mahmut
- In:
International journal of economics and business …
20
(
2020
)
2
,
pp. 168-191
Persistent link: https://www.econbiz.de/10012271196
Saved in:
93
Ambidexterity between low cost strategy and CSR strategy : contingencies of competition and regulation
Liu, Yi
;
Li, Wenqian
;
Li, Yuan
- In:
Asia Pacific journal of management
37
(
2020
)
3
,
pp. 633-660
Persistent link: https://www.econbiz.de/10012271761
Saved in:
94
Pricing policies that protect your brand : how to prevent unauthorized discounting
Israeli, Ayelet
;
Zelek, Eugene F. <Jr.>
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 76-83
Persistent link: https://www.econbiz.de/10012288872
Saved in:
95
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
96
The impact of price bundling on the evaluation of bundled products : does it matter how you frame it?
Hähnchen, Anjulie
;
Baumgartner, Bernhard
- In:
Schmalenbach business review : sbr
72
(
2020
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10012429647
Saved in:
97
The long-haul low-cost airline business model : a disruptive innovation perspective
Albers, Sascha
;
Daft, Jost
;
Stabenow, Sebastian
; …
- In:
Journal of air transport management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012383782
Saved in:
98
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
99
Air connectivity and spatial effects : regional differences in Europe
Antunes, António José Pais
;
Martini, Gianmaria
; …
- In:
Regional studies : official journal of the Regional …
54
(
2020
)
12
,
pp. 1748-1760
Persistent link: https://www.econbiz.de/10012414972
Saved in:
100
Systems of business travellers' heterogeneity in air transport
Hunak, James
;
Kolář, Petr
;
Brunet-Thornton, Richard
- In:
International journal of business and systems research …
14
(
2020
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10012506101
Saved in:
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