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type_genre:"Hochschulschrift"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Search: subject_exact:"Customer data"
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Konsumentenverhalten
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99
Customer data
91
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42
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42
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39
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38
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27
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ECONIS (ZBW)
27
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1
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
2
Voluntary disclosure and personalized pricing
Ali, S. Nageeb
;
Lewis, Gregory
;
Vasserman, Shoshana
- In:
The review of economic studies : RES
90
(
2023
)
2
,
pp. 538-571
Persistent link: https://www.econbiz.de/10014319950
Saved in:
3
Examining consumer food waste through grocery retailers' customer data : segments and practical implications
Närvänen, Elina
;
Mesiranta, Nina
;
Saarijärvi, Hannu
; …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1273-1290
Persistent link: https://www.econbiz.de/10014325939
Saved in:
4
Innovation, insight and trust : customer experience excellence delivered responsibly in a digital world
Heffner, Mike
;
Mettrick, Guy
- In:
Journal of digital banking
4
(
2020
)
4
,
pp. 351-363
Persistent link: https://www.econbiz.de/10012305074
Saved in:
5
Personalization from customer data aggregation using list price
Xu, Zibin
;
Dukes, Anthony
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 960-980
Persistent link: https://www.econbiz.de/10012878197
Saved in:
6
Information accuracy and collusion
Colombo, Stefano
;
Pignataro, Aldo
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
3
,
pp. 638-656
Persistent link: https://www.econbiz.de/10013463306
Saved in:
7
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing : self-control as a moderator
Lin, Marta Yuan-Chen
;
Do, Ben-Roy
;
Nguyen, Tessa Tien
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013277433
Saved in:
8
Behavior-based price discrimination with nonuniform distribution of consumer preferences
Esteves, Rosa-Branca
;
Liu, Qihong
;
Shuai, Jie
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
2
,
pp. 324-355
Persistent link: https://www.econbiz.de/10013185713
Saved in:
9
Does self-disclosure matter? : a dynamic two-stage perspective for the personalization-privacy paradox
Zeng, Fue
;
Ye, Qing
;
Li, Jing
;
Yang, Zhilin
- In:
Journal of business research : JBR
124
(
2021
),
pp. 667-675
Persistent link: https://www.econbiz.de/10012493997
Saved in:
10
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
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