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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Service business"
~subject:"Kundenwert"
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Search: subject_exact:"Customer value"
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Kundenwert
Customer value
15
Beziehungsmarketing
10
Relationship marketing
10
Consumer behaviour
6
Konsumentenverhalten
6
Betriebliche Wertschöpfung
4
Customer integration
4
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenintegration
4
Kundenzufriedenheit
4
Service quality
4
Value creation
4
Customer participation
3
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Social Web
2
Social web
2
Taiwan
2
customer lifetime value
2
2005-2005
1
Anlageberatung
1
Bayesian estimation
1
Befragung
1
Brand image
1
Business services
1
Co-creation
1
Cognition
1
Cognitive dissonance
1
Collectivism
1
Company platform
1
Consumer values
1
Cultural identity
1
Customer co-created value
1
Customer engagement
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15
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Le Nguyen Hau
2
Bouchet, Patrick
1
Braun, Michael
1
Castañeda, J. Alberto
1
Chen, Ja-Shen
1
Cheng, Vincent
1
Fader, Peter
1
Frías Jamilena, Dolores María
1
Frías, Dolores M.
1
Hong, Soon Goo
1
Huang, Tseng-Lung
1
Hur, Won-moo
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Hyun Kyung Kim
1
Janupiboon, Thanyamai P.
1
Jeng, Mei-Yuan
1
Kamalanon, Piyanoot
1
Kim, Hanna
1
Kumar, V.
1
Lebrun, Anne-Marie
1
Lee, Chia-chi
1
Lin, Hsiao-chi
1
Lin, Tyrone T.
1
Loh, Wilson
1
Lok, Peter
1
Lorgnier, Nicolas
1
Mai Thi My‑Quyen
1
McCarthy, Daniel M.
1
Palma, Freida C.
1
Pham Ngoc Thuy
1
Polo Peña, Ana Isabel
1
Rhodes, Joan
1
Rodríguez Molina, Miguel Ángel
1
Sabiote, Carmen M.
1
Schweidel, David A.
1
Stein, Eli
1
Su, Che-Jen
1
Sunder, Sarang
1
Trimi, Silvana
1
Wang, Jun-Ren
1
Yang, Jin-Hsing
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European journal of marketing : EJM
Journal of marketing research : JMR
Service business
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
53
SpringerLink / Bücher
35
Journal of retailing and consumer services
34
International journal of hospitality management
20
The journal of services marketing
15
International journal of contemporary hospitality management
13
Technological forecasting & social change : an international journal
13
Journal of the Academy of Marketing Science
11
The journal of business & industrial marketing
11
Journal of marketing analytics : JMA
10
Marketing theory
10
Springer eBook Collection / Business and Economics
10
Journal of service management
9
Springer eBook Collection
9
Tourism management : research, policies, practice
9
Journal of strategic marketing
8
Marketing intelligence & planning
8
The service industries journal
8
Journal of creating value
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of hospitality and tourism insights
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business-to-business marketing
6
Journal of marketing
6
Journal of revenue and pricing management
6
Journal of service research
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Research
6
The journal of product & brand management
6
European management journal
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of service theory and practice : JSTP
5
The TQM journal : the international review of organizational improvement
5
The journal of business strategy
5
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ECONIS (ZBW)
15
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15
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1
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
2
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
3
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
4
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
5
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.
;
Fader, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 617-635
Persistent link: https://www.econbiz.de/10011957962
Saved in:
6
Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
7
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
Saved in:
8
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
9
Critical success factors in relationship management for services outsourcing
Rhodes, Joan
;
Lok, Peter
;
Loh, Wilson
;
Cheng, Vincent
- In:
Service business
10
(
2016
)
1
,
pp. 59-86
Persistent link: https://www.econbiz.de/10011722157
Saved in:
10
The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan
;
Yeh, Tsu-Ming
- In:
Service business
10
(
2016
)
1
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
Saved in:
1
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