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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Skill training in multimodal virtual environments"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Virtual reality"
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Virtual reality
28
Virtuelle Realität
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Consumer behaviour
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Tourism
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Tourismus
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Augmented reality
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3
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Dieck, M. Claudia tom
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Skill training in multimodal virtual environments
Tourism management : research, policies, practice
Journal of business research : JBR
45
Journal of retailing and consumer services
42
Technological forecasting & social change : an international journal
19
Springer eBook Collection
17
Synthetic worlds : emerging technologies in education and economics
15
SpringerLink / Bücher
14
Business horizons
12
Managerial challenges and social impacts of virtual and augmented reality
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of retail and distribution management
9
Journal of promotion management : innovations in planning and applied research
9
International journal of technology marketing : IJTMkt
8
Psychology & marketing
8
Augmented reality and virtual reality : the power of AR and VR for business
7
International Journal of Virtual and Augmented Reality (IJVAR)
7
International journal of hospitality management
7
International journal of production research
7
Journal of management information systems : JMIS
7
Advances in educational technologies and instructional design (AETID) book series
6
Journal of consumer behaviour
6
Journal of service management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Progress in IS
6
Asia Pacific journal of marketing and logistics
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
5
Information systems research : ISR
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of behavioral and experimental economics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Journal of travel and tourism marketing
5
Research
5
Tourism management perspectives : TMP
5
Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
4
Information technology & tourism
4
International Journal of Game-Based Learning (IJGBL)
4
International journal of consumer studies
4
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ECONIS (ZBW)
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1
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
2
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
3
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
4
Exploring the impact of location-based augmented reality on tourists' spatial behavior, experience, and intention through a field experiment
Zhang, Kun
;
Wang, Jingyue
;
Zhang, Jinyi
;
Wang, Ying
; …
- In:
Tourism management : research, policies, practice
102
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457770
Saved in:
5
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
6
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
7
The effects of augmented reality shopping experiences : immersion, presence and satisfaction
Dieck, M. Claudia tom
;
Cranmer, Eleanor
;
Prim, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 940-958
Persistent link: https://www.econbiz.de/10014428269
Saved in:
8
Metaverse as a disruptive technology revolutionising tourism management and marketing
Buhalis, Dimitrios
;
Leung, Daniel
;
Lin, Michael
- In:
Tourism management : research, policies, practice
97
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014316312
Saved in:
9
How virtual reality moderates daily negative mood spillover among hotel frontline employees : a within-person field experiment
Leung, Xi Y.
;
Shi, Xiaolin
;
Huang, Xiaoting
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534432
Saved in:
10
Can gamification improve the virtual reality tourism experience? : analyzing the mediating role of tourism fatigue
Wei, Zhenda
;
Zhang, Jingru
;
Huang, Xiaoting
;
Qiu, Hanqin
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013556772
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