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~accessRights:"restricted"
~subject:"Marktsegmentierung"
~type_genre:"Aufsatz in Zeitschrift"
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Marktsegmentierung
Target group
308
Zielgruppe
306
Consumer behaviour
176
Konsumentenverhalten
176
Advertising effects
116
Werbewirkung
116
Advertising
111
Werbung
111
Children
88
Kinder
88
Internet marketing
61
Online-Marketing
61
Market segmentation
49
Jugendliche
46
Youth
46
Beziehungsmarketing
36
Relationship marketing
36
Marketing management
32
Marketingmanagement
32
Brand management
28
Markenführung
28
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24
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24
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22
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22
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19
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19
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17
children
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15
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48
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Aufsatz in Zeitschrift
Article in journal
48
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English
48
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Chawla, Deepak
2
Verhoef, Peter C.
2
Abedin, Ehsan
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Alfarhan, Usamah F.
1
Alt, Mónika-Anetta
1
Arain, Zulfiqar Ali
1
Balci, Gökcay
1
Barbarossa, Camilla
1
Berenguer Contrí, Gloria
1
Bodenmiller, Adam E.
1
Brotspies, Herbert
1
Calvo-Porral, Cristina
1
Cazorla-Artiles, José M.
1
Ceren, Altuntaş Vural
1
Cetin, Ismail Bilge
1
Chan, Kara
1
Chen, Jian
1
Choi, Eun-Kyong
1
Choi, Hayeon
1
Conoci, Roberta
1
Couto, João Pedro Almeida
1
Coyner, Michelle
1
Cui, Xuebin
1
D'Souza, Clare M.
1
David, Natalie
1
De Keyser, Arne
1
Dolnicar, Sara
1
DuFault, Beth
1
Emrich, Oliver
1
Eren, P. Erhan
1
Eugenio-Martin, Juan L.
1
Faria, Sandra Micaela Costa Dias
1
Font, Xavier
1
Gajanova, Lubica
1
Gallego, Inma
1
Ghanbarpour, Tohid
1
Gholamiangonabadi, Davoud
1
Gil Saura, Irene
1
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Journal of marketing analytics : JMA
3
Tourism management : research, policies, practice
3
International journal of market research
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Tourism management perspectives : TMP
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Electronic commerce research
1
Folia oeconomica Stetinensia : FOS
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence : IJBEX
1
International journal of business information systems : IJBIS
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
International journal of sport management and marketing : IJSMM
1
International journal of wine business research
1
Journal of business-to-business marketing
1
Journal of customer behaviour
1
Journal of international marketing
1
Journal of internet commerce
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Maritime policy & management
1
Market : review for marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Psychology & marketing
1
Review of international business and strategy
1
Scientific Annals of Economics and Business
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
48
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1
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
2
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
3
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
4
Customer segmentation and ex ante fairness : a queueing perspective
Liu, Jian
;
Zhou, Yong-Pin
;
Chen, Jian
- In:
Production and operations management : the flagship …
32
(
2023
)
10
,
pp. 3246-3265
Persistent link: https://www.econbiz.de/10014430726
Saved in:
5
A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry
Gallego, Inma
;
González-Rodríguez, M. Rosario
;
Font, …
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318786
Saved in:
6
Optimal targeting of latent tourism demand segments
Cazorla-Artiles, José M.
;
Eugenio-Martin, Juan L.
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534445
Saved in:
7
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
8
Segmenting the bottom of the pyramid consumers : theoretical approach
Singh, Devinder Pal
;
Paul, Justin
;
Sharma, Pooja
- In:
International journal of market research
64
(
2022
)
3
,
pp. 397-419
Persistent link: https://www.econbiz.de/10013257993
Saved in:
9
Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic
Wolf, Marianne McGarry
;
Wolf, Mitchell
;
Lecat, Benoit
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10013361908
Saved in:
10
Motive-based taxonomy of professional softball fans : a segmentation study
Mumcu, Ceyda
;
Lough, Nancy
;
Coyner, Michelle
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 161-188
Persistent link: https://www.econbiz.de/10013362580
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