//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsprogramm"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Retail trade
Kundenbindungsprogramm
292
Loyalty program
292
Beziehungsmarketing
192
Relationship marketing
191
Consumer behaviour
185
Konsumentenverhalten
185
Einzelhandel
47
Customer satisfaction
46
Kundenzufriedenheit
46
Loyalty programs
44
Sales promotion
35
Verkaufsförderung
35
Rabatt
29
Rebate
29
Preismanagement
24
Pricing strategy
24
Theorie
22
Theory
22
Kundenbindung
21
Dienstleistungsqualität
20
Service quality
20
Online retailing
19
Online-Handel
19
Marketing management
18
Marketingmanagement
18
Hotel industry
16
Hotellerie
16
Internet marketing
16
Online-Marketing
16
Brand management
15
Markenführung
15
loyalty programs
15
Customer retention
13
Mobile communications
13
Mobilkommunikation
13
loyalty program
13
Preisdifferenzierung
12
Price discrimination
12
E-commerce
11
more ...
less ...
Online availability
All
Undetermined
Free
24
Type of publication
All
Article
47
Type of publication (narrower categories)
All
Article in journal
44
Aufsatz in Zeitschrift
44
Aufsatz im Buch
3
Book section
3
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
47
Author
All
Bhardwaj, Renu
3
Li, Zonghuo
3
Soni, Pavleen
3
Bijmolt, Tammo H. A.
2
Bombaij, Nick J. F.
2
Breugelmans, Els
2
Dekimpe, Marnik G.
2
Jin, Hyun Seung
2
Lam, Iok Keng Veronica
2
Wang, Di
2
Wong, IpKin Anthony
2
Yang, Wensheng
2
Abuhashesh, Mohammad
1
Ahmed, Zafar U.
1
Alharthi, Amal
1
Babin, Barry J.
1
Balabanis, George
1
Balakrishnan, Janarthanan
1
Bauner, Christoph
1
Bendle, Neil T.
1
Bojei, Jamil
1
Bowman, Douglas
1
Bradlow, Eric T.
1
Bravo-Olavarria, Renzo
1
Brezović, Dunja
1
Bruni, Roberto
1
Chao, Chih-Wei
1
Che Aniza Che Wel
1
Chefor, Ellis
1
Chen, Lin
1
Cheng, T. C. E.
1
Chhabra, Sakhhi
1
Chintagunta, Pradeep K.
1
Chokkannan, Pradeepkumar
1
Colamatteo, Annarita
1
Colliander, Jonas
1
Cortese, Corinne
1
Curatman, Aang
1
Dong, Jing-Xin
1
Duan, Yongrui
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
2
Journal of retailing
2
Journal of travel and tourism marketing
2
Marketing letters : a journal of research in marketing
2
Predicting trends and building strategies for consumer engagement in retail environments
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Asia Pacific journal of marketing and logistics
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Entrepreneurial business and economics review : EBER
1
European journal of operational research : EJOR
1
Global business review
1
IIMB management review
1
Information systems management
1
International journal of business and globalisation : IJBG
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
International journal of islamic marketing and branding
1
International journal of production economics
1
International journal of production research
1
Issues of business and law
1
Journal of Asia Business Studies
1
Journal of transnational management : the official journal of the International Management Development Association
1
Management research review
1
Marketing science
1
Measuring business excellence
1
Quantitative marketing and economics : QME
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The review of socionetwork strategies
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Determinants of loyalty programmes and their impact on store patronage
Kolte, Ashutosh
;
Veer, Nitin
;
Mahajan, Yogesh
;
Siggia, Dario
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 911-926
Persistent link: https://www.econbiz.de/10014432773
Saved in:
2
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
3
Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science
42
(
2023
)
4
,
pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
Saved in:
4
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
5
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
6
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
7
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
8
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
9
Loyalty program and communication effectiveness as drivers of store loyalty
Curatman, Aang
;
Suroso, Agus
;
Suliyanto
- In:
Measuring business excellence
26
(
2022
)
4
,
pp. 417-432
Persistent link: https://www.econbiz.de/10013455002
Saved in:
10
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->