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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~language:"eng"
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AMS review : official publication of the Academy of Marketing Science
Journal of marketing theory and practice : JMTP
Neue Herausforderungen an das Dienstleistungsmarketing
Journal of historical research in marketing
85
Marketing theory
85
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing management : MM
61
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
42
Legends in marketing
40
Journal of business research : JBR
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European journal of marketing : EJM
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Journal of marketing
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Journal of marketing research : JMR
24
Journal of macromarketing
23
Review of marketing research
22
SAGE library in marketing
22
Springer eBook Collection / Business and Economics
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Journal of marketing education : JME
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Australasian marketing journal
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Critical marketing : issues in contemporary marketing
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Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Handbook of marketing decision models
12
Journal of marketing theory and practice
12
The marketing review
12
Critical marketing : defining the field
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Value co-destruction : problems and solutions
Alexander, Matthew
;
Vallström, Niklas
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 200-210
Persistent link: https://www.econbiz.de/10014512664
Saved in:
2
The role of immersive technology in Customer Experience Management
Dieck, M. Claudia tom
;
Han, Dai-in Danny
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10013204894
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3
Developing and renewing marketing as a scientific discipline through reflexive cocreation
Helkkula, Anu
;
Arnould, Eric J.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 168-173
Persistent link: https://www.econbiz.de/10014225830
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4
Markets and institutional fields : foundational concepts and a research agenda
Mountford, Nicola
;
Geiger, Susi
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 290-303
Persistent link: https://www.econbiz.de/10012819652
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5
Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
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6
Contours of the marketing literature : text, context, point-of-view, research horizons, interpretation, and influence in marketing
Clark, Terry
;
Key, Thomas Martin
;
Azab, Carol
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 232-249
Persistent link: https://www.econbiz.de/10014512666
Saved in:
7
A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang
;
Agarwal, James
;
Mourali, Mehdi
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
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8
Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
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9
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
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10
A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
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