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~isPartOf:"Business horizons"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
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Marketing management
167
Marketingmanagement
167
Consumer behaviour
64
Konsumentenverhalten
64
Beziehungsmarketing
39
Relationship marketing
39
Brand management
27
Markenführung
27
Theorie
22
Theory
22
Einzelhandel
21
Retail trade
21
Brand
16
Distribution channel
15
Markenartikel
15
Vertriebsweg
15
Marketing
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Social Web
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Marketing strategy
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Internet marketing
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Online-Marketing
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Strategic management
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Market segmentation
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Marktsegmentierung
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United States
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7
Handelsmarke
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Article
165
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English
127
German
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Yan, Ruiliang
6
Pitt, Leyland F.
5
Agag, Gomaa
3
Albers, Sönke
3
Berthon, Pierre R.
3
Campbell, Colin L.
3
Kleinaltenkamp, Michael
3
Pei, Zhi
3
Sands, Sean
3
Cravens, David W.
2
Czaplewski, Andrew J.
2
Dalsace, Frédéric
2
Ferraro, Carla
2
Günter, Bernd
2
Haenlein, Michael
2
Kaplan, Andreas M.
2
Key, Thomas Martin
2
Mills, Adam J.
2
Myers, Chris
2
Ozuem, Wilson
2
Shehawy, Yasser Moustafa
2
Simon, Hermann
2
Thaichon, Park
2
Tsai, Pei-Hsuan
2
Abdelmoety, Ziad Hassan
1
Abdo, Said Shabban
1
Adjei, Mavis T.
1
Adler, Jost
1
Agrawal, Shiv Ratan
1
Ahn, Sungsook
1
Akansha Singh
1
Alamanos, Eleftherios
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
1
Almoraish, Ahmed
1
Alnawas, Ibrahim
1
Andreassen, Tor W.
1
Andronikidis, Andreas
1
Anselmsson, Johan
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Business horizons
Journal of retailing and consumer services
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
202
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
100
Marketing intelligence & planning
88
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
167
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
4
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
5
Is doing right all that matters in sustainability marketing? : the role of fit in sustainable marketing strategies
Gleim, Mark R.
;
McCullough, Heath
;
Sreen, Naman
;
Pant, …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014235389
Saved in:
6
Channel strategies for dual-channel firms to counter strategic consumers
He, Peng
;
He, Yong
;
Zhou, Li
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240301
Saved in:
7
The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
Morimura, Fumikazu
;
Sakagawa, Yuji
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253605
Saved in:
8
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
9
Understanding the link between customer feedback metrics and firm performance
Agag, Gomaa
;
Durrani, Baseer Ali
;
Shehawy, Yasser Moustafa
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303148
Saved in:
10
A quality function deployment framework for service strategy planning
Kamvysi, Konstantina
;
Andronikidis, Andreas
;
Georgiou, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303357
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