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~isPartOf:"Marketing intelligence & planning"
~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
197
Konsumentenverhalten
197
Beziehungsmarketing
174
Brand management
163
Markenführung
163
Marketing management
136
Marketingmanagement
136
Strategic management
113
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113
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97
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91
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91
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87
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83
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83
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75
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74
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70
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67
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62
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62
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61
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61
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59
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59
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53
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53
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50
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49
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47
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47
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47
Supplier relationship management
47
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Pitt, Leyland F.
4
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3
Abratt, Russell
2
Amenuvor, Fortune Edem
2
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2
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2
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2
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2
Berry, Leonard L.
2
Casidy, Riza
2
Eisingerich, Andreas B
2
Ferraro, Carla
2
Ford, Robert C.
2
Haenlein, Michael
2
Hollebeek, Linda D.
2
Jap, Sandy D.
2
Jelinek, Ronald
2
Mavrommatis, Alexis
2
Merrilees, Bill
2
Mysen, Tore
2
Plangger, Kirk
2
Rana, Nripendra P.
2
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2
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2
Sheehan, Norman T.
2
Singh, Ramendra
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Svensson, Göran
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1
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1
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1
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1
Albaum, Gerald S.
1
Algharabat, Raed Salah
1
Amyx, Douglas
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
Atilla, E. Asuman
1
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Business horizons
Marketing intelligence & planning
Journal of business research : JBR
650
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
187
Journal of the Academy of Marketing Science
172
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
175
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1
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
3
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
4
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
5
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
6
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
7
Logistics service failures and recovery strategies : is the response time or the discount amount more important?
Gurler, Hasan Emin
;
Erturgut, Ramazan
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1299-1329
Persistent link: https://www.econbiz.de/10015056988
Saved in:
8
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
9
Mergers and acquisitions success : examining customer loyalty
Álvarez-González, Paula
;
Otero-Neira, Carmen
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013532107
Saved in:
10
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
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