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~isPartOf:"Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marktorientiertes Management"
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Multichannel strategy
28
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18
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18
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Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
Journal of retailing and consumer services
Marktorientiertes Management
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
8
Management science : journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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Journal of retailing
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Research
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The international review of retail, distribution and consumer research
6
International journal of production economics
5
Journal of advertising research
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Lehrbuch
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
3
Administrative Sciences : open access journal
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Essentials
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Faculty & research / Insead : working paper series
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing Retailing and International Marketing
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Harvard business review : HBR
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Interaktives Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing : the marketing faculty of the kellog school of management
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MIS quarterly
2
Manufacturing & service operations management : M & SOM
2
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Reihe: Kundenorientierte Unternehmensführung
2
The Routledge companion to strategic marketing
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Transportation research / E : an international journal
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ECONIS (ZBW)
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1
Influence of perceived value on omnichannel usage : Mediating and moderating roles of the omnichannel shopping habit
Sharma, Neeru
;
Fatima, Johra Kayeser
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462182
Saved in:
2
Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
;
Zhang, Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462160
Saved in:
3
Empowering retailers : a bounded rationality perspective to enhancing omnichannel journey satisfaction
Muthaffar, Aisha
;
Vilches-Montero, Sonia
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373386
Saved in:
4
Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169648
Saved in:
5
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
6
Are privacy concerns still relevant? : revisiting consumer behaviour in omnichannel retailing
Cheah, Jun-Hwa
;
Lim, Xin-Jean
;
Hiram Ting
;
Liu, Yide
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169706
Saved in:
7
Service integration in omnichannel retailing and its impact on customer experience
Quach, Sara
;
Barari, Mojtaba
;
Moudrý, Dann Vit
;
Quach, Ken
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169715
Saved in:
8
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
9
Change in technology-enabled omnichannel customer experiences in-store
Alexander, Bethan
;
Kent, Anthony
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169724
Saved in:
10
Exploring phygital omnichannel luxury retailing for immersive customer experience : the role of rapport and social engagement
Pangarkar, Aniruddha
;
Arora, Vibha
;
Shukla, Yupal
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366263
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