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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"SpringerLink / Bücher"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Online retailing
165
Online-Handel
165
Vertrieb
114
Electronic Commerce
94
Consumer behaviour
91
Physical distribution
79
Deutschland
62
Germany
58
E-commerce
55
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Internationales Marketing
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Virales Marketing
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Theorie
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Investitionsgütermarketing
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Marketingmanagement
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Pauwels, Koen
3
Currim, Imran S.
2
Gottschalk, Sabrina Alexandra
2
Hesse, Jürgen
2
Iacobucci, Dawn
2
Kerkhof, Peter
2
Krafft, Manfred
2
Labrecque, Lauren I.
2
Mafael, Alexander
2
Mintz, Ofer
2
Peters, Kay
2
Rinas, Diane
2
Riquelme, Isabel P.
2
Román, Sergio
2
Strebinger, Andreas
2
Verhoef, Peter C.
2
Arce-Urriza, Marta
1
Ashraf, Abdul R.
1
Aykol, Bilge
1
Balasubramanian, Siva Kumar
1
Bao, Forrest S.
1
Barwitz, Niklas
1
Betancourt, Roger R.
1
Binder, Jochen
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Bockstedt, Jesse C.
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Campo, Katia
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Cebollada, Javier
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Chang, Chingching
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Chen, Hui-Ling
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Chen, Kuo-Yung
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Chen, Tianwen
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Cheng, Chiang Yu
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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Electronic commerce research and applications
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
Journal of retailing and consumer services
351
Journal of business research : JBR
200
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Electronic commerce research
73
Asia Pacific journal of marketing and logistics
57
Information systems research : ISR
56
Cogent business & management
55
International journal of retail & distribution management
55
International journal of internet marketing and advertising : IJIMA
52
The international review of retail, distribution and consumer research
52
International marketing review
49
International journal of retail and distribution management
48
Journal of retailing
48
Journal of electronic commerce research : JECR
46
Journal of international consumer marketing
45
International journal of consumer studies
44
International journal of hospitality management
43
Journal of international marketing
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
Journal of global marketing
41
International journal of electronic commerce : IJEC
40
Psychology & marketing
40
International journal of business information systems : IJBIS
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of fashion marketing and management
32
Journal of management information systems : JMIS
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of the Academy of Marketing Science
26
Technological forecasting & social change : an international journal
25
International journal of electronic business : IJEB
23
Journal of marketing
22
Tourism management : research, policies, practice
22
International journal of contemporary hospitality management
21
The journal of product & brand management
21
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ECONIS (ZBW)
91
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1
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
2
"Now you see me" : the attention-grabbing effect of product similarity and proximity in online shopping
Huang, Bo
;
Juaneda, Carolane
;
Sénécal, Sylvain
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012592149
Saved in:
3
How 3D virtual reality stores can shape consumer purchase decisions : the role of informativeness and playfulness
Kang, Hyo Jeong
;
Shin, Jung-hye
;
Ponto, Kevin
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012288821
Saved in:
4
Enduring attitudes and contextual interest : when and why attitude surveys still matter in the online consumer decision journey
Pauwels, Koen
;
Van Ewijk, Bernadette
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 20-34
Persistent link: https://www.econbiz.de/10012432334
Saved in:
5
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
6
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
7
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
8
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
9
Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine
;
Falke, Andreas
;
Hruschka, Harald
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
Saved in:
10
Enhancing the helpfulness of online consumer reviews : the role of latent (content) factors
Srivastava, Vartika
;
Kalro, Arti D.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 33-50
Persistent link: https://www.econbiz.de/10012129483
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