//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Innovation in pricing : contemporary theories and best practices"
~isPartOf:"The journal of business & industrial marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenwert"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Customer value
46
Kundenwert
46
Betriebliche Wertschöpfung
19
Value creation
19
B-to-B-Marketing
17
Beziehungsmarketing
17
Business-to-business marketing
17
Relationship marketing
17
Lieferantenmanagement
13
Supplier relationship management
13
Consumer behaviour
10
Konsumentenverhalten
10
Preismanagement
9
Pricing strategy
9
Customer integration
6
Kundenintegration
6
Marketing management
6
Marketingmanagement
6
Salespeople
6
Verkaufspersonal
6
Value co-creation
5
Innovation
4
Industrie
3
Manufacturing industries
3
Strategic management
3
Strategisches Management
3
Value
3
Bewertung
2
Business network
2
Business process management
2
Business-to-Business marketing
2
Communication
2
Customer lifetime value
2
Customer satisfaction
2
Dienstleistungsmarketing
2
Dienstleistungssektor
2
Employee retention
2
Europa
2
Europe
2
Evaluation
2
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
11
Book section
11
Case study
4
Fallstudie
4
Interview
1
more ...
less ...
Language
All
English
46
Author
All
Andrews, Lynda
2
Macdivitt, Harry
2
Schwepker, Charles H. <Jr.>
2
Snelgrove, Todd C.
2
Alejandro, Thomas Brashear
1
Andersson, Linn
1
Anker, Thomas Boysen
1
Antioco, Michael
1
Biemans, Wim G.
1
Burton, Jamie
1
Cabanelas, Pablo
1
Castellano, Sylvaine
1
Chatzipanagiotou, Kalliopi C.
1
Cobelli, Nicola
1
Confente, Ilenia
1
Coutelle-Brillet, Patricia
1
Cova, Bernard
1
Dixit, Ashutosh
1
Dorai, Sriram
1
Drennan, Judy
1
Drews, Ralf
1
Ekinci, Yeliz
1
Farías, Pablo
1
Feng, Shanfei
1
Françoise, Simon
1
Garets, Veronique des
1
Gligor, David M.
1
Golik Klanac, Nataša
1
Gounaris, Spiros
1
Goyal, Praveen
1
Griffin, Abbie
1
Grönroos, Christian
1
Gupta, Samir
1
Hadjielias, Elias
1
Hakola, Jenni
1
Hallberg, Niklas
1
Heesch, Tim van
1
Hillebrand, Bas
1
Hinterhuber, Andreas
1
Holmes, Dawn
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Innovation in pricing : contemporary theories and best practices
The journal of business & industrial marketing
Journal of business research : JBR
86
Industrial marketing management : the international journal for industrial and high-tech firms
85
Journal of retailing and consumer services
47
International journal of hospitality management
31
The service industries journal
28
Journal of marketing
26
Journal of the Academy of Marketing Science
24
Marketing theory
18
Journal of marketing management : MM
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of service management
16
Journal of service research : JSR
16
Journal of strategic marketing
16
Journal of revenue and pricing management
15
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Creating and managing superior customer value
11
Harvard business review : HBR
11
International journal of electronic customer relationship management : IJECRM
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
Journal of marketing analytics : JMA
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European management journal
9
International journal of services and operations management
9
Management decision : MD
9
The TQM journal : the international review of organizational improvement
9
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
2
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
3
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
4
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
5
Communicating customer value proposition in the French pharmaceutical industry : the case of OTC drugs
Castellano, Sylvaine
;
Khelladi, Insaf
;
Mejri, Chiraz Aouina
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1675-1687
Persistent link: https://www.econbiz.de/10013401901
Saved in:
6
Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Hallberg, Niklas
;
Andersson, Linn
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 54-71)
.
2018
Persistent link: https://www.econbiz.de/10011713244
Saved in:
7
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
Saved in:
8
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
Saved in:
9
The five fundamental value factors
Drews, Ralf
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 190-203)
.
2018
Persistent link: https://www.econbiz.de/10011713284
Saved in:
10
Creating, calculating and communicating customer value : how companies can set premium prices that customers are willing and able to pay
Snelgrove, Todd C.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 248-260)
.
2018
Persistent link: https://www.econbiz.de/10011713311
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->