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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of economic perspectives : IJEP"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Firm performance"
~subject:"Werbung"
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Search: subject_exact:"Marketing mix"
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Firm performance
Werbung
Marketing management
226
Marketingmanagement
226
Consumer behaviour
69
Konsumentenverhalten
69
Beziehungsmarketing
43
Relationship marketing
43
Brand management
41
Markenführung
41
Marketing
27
Unternehmenserfolg
24
Brand
21
Brand image
21
Einzelhandel
21
Markenartikel
21
Markenimage
21
Retail trade
21
Distribution channel
17
Vertriebsweg
17
Strategic management
15
Strategisches Management
15
KMU
13
SME
13
Advertising
12
Corporate reputation
12
Firmenimage
12
USA
12
United States
12
International marketing
11
Internationales Marketing
11
Internet marketing
11
Online-Marketing
11
Corporate culture
10
Großbritannien
10
Innovation
10
Lieferantenmanagement
10
Marketing strategy
10
Supplier relationship management
10
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Article
36
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36
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36
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English
36
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Agag, Gomaa
2
Yan, Ruiliang
2
Abdelmoety, Ziad Hassan
1
Abiodun, Samson Tope
1
Agic, Emir
1
Ahadmotlaghi, Ehsan
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
1
Alnawas, Ibrahim
1
Astini, Rina
1
Basirat, Mehdi
1
Cadogan, John W.
1
Cheng, Ranis
1
Cinjarevic, Merima
1
Coelho, Arnaldo
1
Daruoei, Khadije
1
De Villiers, Rouxelle
1
Durrani, Baseer Ali
1
El-Halaby, Sherif
1
Finne, Åke
1
Foumani, Alireza F.
1
Frösén, Johanna
1
Ghantous, Nabil
1
Ghose, Sanjoy
1
González-Benito, Javier
1
González-Benito, Óscar
1
Grimmer, Louise
1
Grimmer, Martin
1
Grönroos, Christian
1
Ha, Kyoungnam
1
Hassanein, Ahmed
1
Hosseini, Babak
1
Hosseini, Mirza Hassan
1
Huang, Yen-tsung
1
Högberg, Johan
1
Ishak, Awanis Ku
1
John, Surej P.
1
Kim, Jae-Eun
1
Kim, Jungkeun
1
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European journal of marketing : EJM
International journal of economic perspectives : IJEP
Journal of retailing and consumer services
Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of strategic marketing
30
The journal of business & industrial marketing
19
Journal of marketing communications
17
International marketing review
16
Cogent business & management
15
Journal of the Academy of Marketing Science
13
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing management : MM
11
Journal of global marketing
10
Journal of marketing
10
Marketing intelligence & planning
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Asia Pacific journal of marketing and logistics
9
The marketing review
9
Australasian marketing journal
8
International journal of hospitality management
8
Journal of advertising research
8
Journal of business ethics : JOBE
8
Journal of international marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : JPM
7
Springer eBook Collection
7
SpringerLink / Bücher
7
AMS review : official publication of the Academy of Marketing Science
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of research in marketing and entrepreneurship
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
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ECONIS (ZBW)
36
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
Morimura, Fumikazu
;
Sakagawa, Yuji
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253605
Saved in:
3
Understanding the link between customer feedback metrics and firm performance
Agag, Gomaa
;
Durrani, Baseer Ali
;
Shehawy, Yasser Moustafa
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303148
Saved in:
4
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
5
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
6
The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
Ghantous, Nabil
;
Alnawas, Ibrahim
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012268814
Saved in:
7
Fostering export performance in SMEs : the roles of export market orientation and learning orientation in turbulent environment
Abiodun, Samson Tope
;
Mahmood, Rosli
- In:
International journal of economic perspectives : IJEP
9
(
2015
)
2
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011579276
Saved in:
8
Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
9
The more things change the more they stay the same : a replicated study of small retail firm resources
Grimmer, Louise
;
Grimmer, Martin
;
Mortimer, Gary
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 54-63
Persistent link: https://www.econbiz.de/10011904318
Saved in:
10
Investigating the relationship between internal market - orientation and organizational performance by considering external market capability and organizational learning : evidence...
Ahadmotlaghi, Ehsan
;
Rezaei, Saeid
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
1
,
pp. 859-865
Persistent link: https://www.econbiz.de/10011764068
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