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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Service business"
~subject:"Consumer behaviour"
~subject:"Marketingtheorie"
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Search: subject_exact:"Customer value"
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Consumer behaviour
Marketingtheorie
Customer value
36
Kundenwert
36
Beziehungsmarketing
21
Relationship marketing
21
Konsumentenverhalten
14
Betriebliche Wertschöpfung
8
Value creation
8
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Dienstleistungsqualität
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customer lifetime value
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Kumar, V.
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1
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1
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1
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European journal of marketing : EJM
Journal of marketing research : JMR
Service business
Journal of retailing and consumer services
37
Journal of business research : JBR
33
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of hospitality management
17
The journal of product & brand management
10
Journal of the Academy of Marketing Science
8
Cogent business & management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
The service industries journal
7
Tourism management : research, policies, practice
7
Business horizons
6
Journal of service management
6
Journal of service research : JSR
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Marketing theory
6
Technological forecasting & social change : an international journal
6
Asia Pacific journal of marketing and logistics
5
Journal of customer behaviour
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality and tourism insights
5
Journal of marketing analytics : JMA
5
Journal of service theory and practice : JSTP
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
5
SpringerLink / Bücher
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The TQM journal : the international review of organizational improvement
5
The journal of brand management : an international journal
5
The journal of services marketing
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Gabler Edition Wissenschaft
4
Handbook of research on customer equity in marketing
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of electronic commerce : IJEC
4
Journal of business economics and management
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
15
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1
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
2
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
3
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Saved in:
4
Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
5
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
Saved in:
6
The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan
;
Yeh, Tsu-Ming
- In:
Service business
10
(
2016
)
1
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
Saved in:
7
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
8
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
9
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
10
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
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