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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Firm performance"
~subject:"Werbung"
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Firm performance
Werbung
Marketing management
208
Marketingmanagement
208
Consumer behaviour
68
Konsumentenverhalten
68
Brand management
41
Markenführung
41
Beziehungsmarketing
40
Relationship marketing
40
Marketing
24
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Brand image
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Einzelhandel
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Markenartikel
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Markenimage
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Vertriebsweg
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Advertising effects
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Integrated marketing communications
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Agag, Gomaa
2
Yan, Ruiliang
2
Abdelmoety, Ziad Hassan
1
Agic, Emir
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
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Alnawas, Ibrahim
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Cadogan, John W.
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1
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1
Ghose, Sanjoy
1
González-Benito, Javier
1
González-Benito, Óscar
1
Grimmer, Louise
1
Grimmer, Martin
1
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1
Ha, Kyoungnam
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European journal of marketing : EJM
Journal of retailing and consumer services
Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of strategic marketing
30
The journal of business & industrial marketing
19
Journal of marketing communications
17
International marketing review
16
Cogent business & management
15
Journal of the Academy of Marketing Science
13
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing management : MM
11
Journal of global marketing
10
Journal of marketing
10
Marketing intelligence & planning
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Asia Pacific journal of marketing and logistics
9
The marketing review
9
Australasian marketing journal
8
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of advertising research
8
Journal of business ethics : JOBE
8
Journal of international marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : JPM
7
Springer eBook Collection
7
SpringerLink / Bücher
7
AMS review : official publication of the Academy of Marketing Science
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of research in marketing and entrepreneurship
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
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ECONIS (ZBW)
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
Morimura, Fumikazu
;
Sakagawa, Yuji
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253605
Saved in:
3
Understanding the link between customer feedback metrics and firm performance
Agag, Gomaa
;
Durrani, Baseer Ali
;
Shehawy, Yasser Moustafa
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303148
Saved in:
4
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
5
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
6
The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
Ghantous, Nabil
;
Alnawas, Ibrahim
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012268814
Saved in:
7
Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
8
The more things change the more they stay the same : a replicated study of small retail firm resources
Grimmer, Louise
;
Grimmer, Martin
;
Mortimer, Gary
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 54-63
Persistent link: https://www.econbiz.de/10011904318
Saved in:
9
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
10
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
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