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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing theory"
~isPartOf:"The journal of business & industrial marketing"
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Customer value
53
Kundenwert
53
Betriebliche Wertschöpfung
28
Value creation
28
Beziehungsmarketing
24
Relationship marketing
24
B-to-B-Marketing
17
Business-to-business marketing
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Consumer behaviour
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Service-Dominant Logic
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value co-creation
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Marketing theory
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Value co-creation
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resource integration
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service-dominant logic
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Dienstleistungsqualität
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Andrews, Lynda
2
Edvardsson, Bo
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Frow, Pennie
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Hilton, Toni
2
Hughes, Tim
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Kleinaltenkamp, Michael
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1
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1
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European journal of marketing : EJM
Marketing theory
The journal of business & industrial marketing
Journal of business research : JBR
86
Industrial marketing management : the international journal for industrial and high-tech firms
85
Journal of retailing and consumer services
47
International journal of hospitality management
31
The service industries journal
28
Journal of marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of service management
16
Journal of service research : JSR
16
Journal of strategic marketing
16
Journal of revenue and pricing management
15
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
International journal of electronic customer relationship management : IJECRM
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
Journal of marketing analytics : JMA
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European management journal
9
International journal of services and operations management
9
Management decision : MD
9
The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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1
The interplay between customers' incidental and integral affects in value experience
Sandberg, Birgitta
;
Hurmerinta, Leila
;
Leino, Henna M
- In:
Marketing theory
22
(
2022
)
4
,
pp. 519-538
Persistent link: https://www.econbiz.de/10013435572
Saved in:
2
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
3
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
4
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
5
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
6
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
7
Communicating customer value proposition in the French pharmaceutical industry : the case of OTC drugs
Castellano, Sylvaine
;
Khelladi, Insaf
;
Mejri, Chiraz Aouina
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1675-1687
Persistent link: https://www.econbiz.de/10013401901
Saved in:
8
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
9
Managing advertising agency client partnerships for value co-creation : characteristics, categories, and challenges
Díaz-Méndez, Montserrat
;
Saren, Michael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 9-26
Persistent link: https://www.econbiz.de/10012001447
Saved in:
10
Value proposition as a framework for value cocreation in crowdfunding ecosystems
Quero, María José
;
Ventura, Rafael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10012001464
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