//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The journal of business & industrial marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenorientierung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
294
Relationship marketing
294
Lieferantenmanagement
126
Supplier relationship management
126
B-to-B-Marketing
88
Business-to-business marketing
88
Theorie
71
Theory
71
Deutschland
68
Germany
68
Consumer behaviour
53
Konsumentenverhalten
53
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
40
Marketingmanagement
40
Kundenmanagement
36
Salespeople
28
Verkaufspersonal
28
Customer value
26
Kundenwert
26
Customer integration
24
Kundenorientierung
24
Innovation
23
Kundenintegration
23
Vertrauen
23
Confidence
22
Dienstleistungsqualität
22
Marketing
22
Service quality
22
E-commerce
20
Electronic Commerce
20
Brand management
18
Innovation management
18
Innovationsmanagement
18
Markenführung
18
Betriebliche Wertschöpfung
17
Firm performance
17
Produktentwicklung
17
Strategisches Management
17
more ...
less ...
Online availability
All
Undetermined
110
Free
6
Type of publication
All
Article
186
Book / Working Paper
123
Type of publication (narrower categories)
All
Article in journal
191
Aufsatz in Zeitschrift
191
Hochschulschrift
114
Thesis
108
Case study
16
Fallstudie
16
Bibliografie enthalten
13
Bibliography included
13
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
3
Conference proceedings
3
Konferenzschrift
3
Graue Literatur
2
Non-commercial literature
2
Company information
1
Festschrift
1
Firmeninformation
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
199
German
112
Author
All
Svensson, Göran
5
Kowalkowski, Christian
3
Mengue Nkoa, Clément U.
3
Schwepker, Charles H. <Jr.>
3
Anaza, Nwamaka A.
2
Bagusat, Ariane
2
Ballantyne, David
2
Bauer, Hans H.
2
Bettis-Outland, Harriette
2
Betts-Outland, Harriette
2
Cabanelas, Pablo
2
Cobelli, Nicola
2
Drummond, Conor
2
Edvardsson, Bo
2
Georg, Björn
2
Gleitsmann, Beate M.
2
Huang, Ying
2
Høgevold, Nils
2
Itani, Omar S.
2
Lacoste, Sylvie
2
Leach, Mark
2
Lin, Ming-ji James
2
Martens, Tobias von
2
McGrath, Helen
2
Möller, Matthias
2
Nyadzayo, Munyaradzi
2
Nyadzayo, Munyaradzi W.
2
O'Toole, Thomas
2
Otero-Neira, Carmen
2
Padin, Carmen
2
Salomann, Harald
2
Schaller, Christian
2
Schneider, Nadine C.
2
Sharma, Neeru
2
Singh, Ramendra
2
Sternquist, Brenda J.
2
Stiller, Michael
2
Storbacka, Kaj
2
Strandvik, Tore
2
Ulkuniemi, Pauliina
2
more ...
less ...
Institution
All
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Deutschland / Bundeswehr / Universität Hamburg
1
Published in...
All
Gabler Edition Wissenschaft
The journal of business & industrial marketing
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
375
International journal of hospitality management
280
The journal of services marketing
225
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Springer eBook Collection / Business and Economics
87
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Springer eBook Collection
70
more ...
less ...
Source
All
ECONIS (ZBW)
309
Showing
1
-
10
of
309
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Mastering customer lock-in by servitization innovation strategies of asset specificity
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 239-263
Persistent link: https://www.econbiz.de/10014472689
Saved in:
3
Artificial intelligence in customer relationship management : literature review and future research directions
Ledro, Cristina
;
Nosella, Anna
;
Vinelli, Andrea
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 48-63
Persistent link: https://www.econbiz.de/10013538912
Saved in:
4
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
5
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
6
Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services
Mehdi, Mokhalles Mohammad
;
Kler, Arshan
;
Nafees, Lubna
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014472711
Saved in:
7
The effect of environmental competitiveness, customer and competitor orientation on export performance
Arun, Korhan
;
Ozmutlu, Saniye Yildirim
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014472724
Saved in:
8
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
9
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
10
The role of CRM implementation in internal capital markets
Cheng, Zhuo June
;
Min, Yinghua
;
Tian, Feng
;
Xu, Sean Xin
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 407-422
Persistent link: https://www.econbiz.de/10014473081
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->