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~isPartOf:"IDB Publications (Working Papers)"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
~subject:"Private Sector :: Microbusinesses & Microfinance"
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B-to-B-Marketing
Private Sector :: Microbusinesses & Microfinance
SME
240
KMU
87
Private Sector :: SME
83
Business Development
70
Microbusinesses & Microfinance
55
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45
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39
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36
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32
Innovation
30
Lieferantenmanagement
29
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29
Firm performance
24
Business network
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Unternehmenserfolg
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Unternehmensnetzwerk
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Business-to-business marketing
22
microfinance
20
microenterprise
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Innovation management
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Innovationsmanagement
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Economic Development & Growth
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Industrial Policy
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Marketing management
14
Marketingmanagement
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E-commerce
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Electronic Commerce
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Beziehungsmarketing
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small and medium enterprises
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Economics :: Industrial Policy
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business development
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Jansson, Tor
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Banco Interamericano de Desarrollo (BID)
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Internationale Projekt Consult GmbH (IPC)
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IDB Publications (Working Papers)
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
11
Journal of business-to-business marketing
6
Journal of business research : JBR
4
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of strategic marketing
3
AKAD University Edition
2
Beiträge zum Controlling
2
International journal of entrepreneurial venturing
2
Journal of marketing management : MM
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
2
Management-Instrumente in kleinen und mittleren Unternehmen
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Administrative Sciences : open access journal
1
Applied financial economics
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business ethics and leadership : BEL
1
Business process management journal
1
Businesses
1
Critical perspectives on international business
1
Customer-centric marketing strategies : tools for building organizational performance
1
Economic issues, problems and perspectives
1
Engineering
1
Entrepreneurial business and economics review : EBER
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Europäische Hochschulschriften / 5
1
Gabler-Edition Wissenschaft
1
Global business and organizational excellence : a review of research & best practices
1
HRM and marketing orientation in the new era
1
Hamburger Schriften zur Marketingforschung
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
1
Innovation through knowledge transfer 2012
1
International business and sustainable development
1
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of entrepreneurship and small business : IJESB
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ECONIS (ZBW)
22
RePEc
21
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1
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
2
Artificial intelligence and SMEs : how can B2B SMEs leverage AI platforms to integrate AI technologies?
Wei, Ruiqi
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 466-483
Persistent link: https://www.econbiz.de/10014230733
Saved in:
3
Founder's birth order and triple bottom line in B2B SMEs
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gorton, Matthew
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014531402
Saved in:
4
Strategic use of social media in marketing and financial performance : the B2B
SME
context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
5
Crisis induced CSR innovation : CSR implementation in B2B firms before and after COVID-19
Magrizos, Solon
;
Harris, Lloyd C.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 44-56
Persistent link: https://www.econbiz.de/10014454775
Saved in:
6
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
7
The impact of relational versus technological resources on e-loyalty : a comparative study between local, national and foreign branded banks
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 48-58
Persistent link: https://www.econbiz.de/10011887283
Saved in:
8
Buyer-supplier matching in online B2B marketplace : an empirical study of small- and medium-sized enterprises (SMEs)
Yoon, Yeo Lim
;
Yoon, Yeohong
;
Nam, Hyoryung
;
Choi, Jeonghye
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 90-100
Persistent link: https://www.econbiz.de/10012501939
Saved in:
9
SMEs and artificial intelligence (AI) : antecedents and consequences of AI-based B2B practices
Baabdullah, Abdullah Mohammed
;
Alalwan, Ali Abdallah
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 255-270
Persistent link: https://www.econbiz.de/10013206363
Saved in:
10
Drivers and outcomes of relationship quality with professional service firms : an
SME
owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
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