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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of media business studies"
~subject:"B-to-B-Marketing"
~subject:"Business services"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of media business studies
Strategic change : SC ; briefings in entrepreneurial finance
10
Journal of business research : JBR
7
International journal of production economics
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The journal of business & industrial marketing
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Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
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Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
2
Industrial service innovation : exploring the transformation process to digital servitization in industrial goods companies
Soellner, Stephan
;
Helm, Roland
;
Klee, Patrick
;
Endres, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 288-303
Persistent link: https://www.econbiz.de/10014531341
Saved in:
3
Unravelling the dark side of sharing economy : managing and sustaining B2B relationships on digital platforms
Rana, Nripendra P.
;
Kar, Arpan Kumar
;
Gupta, Manish
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A4-A10
Persistent link: https://www.econbiz.de/10014433580
Saved in:
4
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
5
Capabilities supporting digital servitization : a multi-actor perspective
Marcon, Érico
;
Marcon, Arthur
;
Ayala, Néstor Fabián
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 97-116
Persistent link: https://www.econbiz.de/10013255686
Saved in:
6
Creating value in servitization through digital service innovations
Raddats, Chris
;
Naik, Parikshit
;
Bigdeli, Ali Ziaee
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326912
Saved in:
7
From servitization to digital servitization : how digitalization transforms companies' transition towards services
Favoretto, Camila
;
Mendes, Glauco H. S.
;
Oliveira, …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 104-121
Persistent link: https://www.econbiz.de/10013259028
Saved in:
8
Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 76-77
Persistent link: https://www.econbiz.de/10012490941
Saved in:
9
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Saved in:
10
Digital servitization : crossing the perspectives of digitization and servitization
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 382-388
Persistent link: https://www.econbiz.de/10012501923
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