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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The service industries journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Loyalty program"
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Kundenbindungsprogramm
15
Loyalty program
15
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
7
Relationship marketing
7
Mobile Business
5
Mobile business
5
USA
5
United States
5
Customer retention
2
Direct marketing
2
Direktmarketing
2
Kundenbindung
2
Marketing management
2
Marketingmanagement
2
Mobile communications
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
customer demotion
2
customer loyalty
2
Advertising effects
1
Airline
1
Anreiz
1
Arbeitsethik
1
B-to-B-Marketing
1
B2B marketing
1
Business-to-business marketing
1
Cognition
1
Cognitive engagement
1
Confidence
1
Credit card
1
Customer satisfaction
1
Customer tiers
1
Decision-making
1
Deregulation
1
Deregulierung
1
Dienstleistungsqualität
1
E-referral incentive programs
1
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Aufsatz in Zeitschrift
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15
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English
15
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Ha, Young
2
Im, Hyunjoo
2
Yancey, Scott
2
Araujo, Luis
1
Bacile, Todd J.
1
Baker, Melissa A.
1
Banerjee, Sy
1
Banerjee, Syagnik
1
Berlo, Geert van
1
Bijmolt, Tammo H. A.
1
Blazevic, Vera
1
Bloemer, Johanna M.
1
Collado Agudo, Jesús
1
Daryanto, Ahmad
1
Fu, Xiaorong
1
Goldsmith, Ronald E.
1
Ha, Sejin
1
Hao, Liaogang
1
Herrero Crespo, Angel
1
Keeling, Debbie Isobel
1
Kjellberg, Hans
1
Koetterheinrich, Kim
1
Krafft, Manfred
1
Legendre, Tiffany S.
1
McDowell, Danielle
1
Pang, Jing
1
Poddar, Amit
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Rodríguez del Bosque, Ignacio A.
1
Ruyter, Ko de
1
Sesé, F. Javier
1
Stein, Alisha
1
Stoel, Leslie
1
Viswanathan, Vijay
1
Wetzels, Martin
1
Yu, Zhenpeng
1
Zeng, Hui
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The service industries journal
Journal of retailing and consumer services
42
Journal of business research : JBR
24
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
The international review of retail, distribution and consumer research
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The Cornell hospitality quarterly
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
International journal of electronic customer relationship management : IJECRM
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
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ECONIS (ZBW)
15
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Date (oldest first)
1
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
2
The easier you get it, the less you cherish it? : research on the influence of coupon issuing methods on consumers from the perspective of psychological ownership
Yu, Zhenpeng
;
Zeng, Hui
;
Hao, Liaogang
- In:
The service industries journal
43
(
2023
)
13/14
,
pp. 962-988
Persistent link: https://www.econbiz.de/10014338630
Saved in:
3
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
4
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
5
Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
Saved in:
6
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
7
Forming cognitions by investing in a form : frequent flyer programs in US air travel post-deregulation (1981 – 1991)
Araujo, Luis
;
Kjellberg, Hans
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 68-78
Persistent link: https://www.econbiz.de/10011345776
Saved in:
8
Customer demotion in hierarchical loyalty programmes
Berlo, Geert van
;
Bloemer, Johanna M.
;
Blazevic, Vera
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 922-937
Persistent link: https://www.econbiz.de/10010394602
Saved in:
9
Designing loyalty programs that matter to customers
Ha, Sejin
;
Stoel, Leslie
- In:
The service industries journal
34
(
2014
)
6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
Saved in:
10
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
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