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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~type:"article"
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Data Mining
27
Data mining
27
Big Data
21
Big data
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B-to-B-Marketing
9
Beziehungsmarketing
9
Big data analytics
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Casillas, Jorge
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Polimeno, Gloria
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Boldosova, Valeriia
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Industrial marketing management : the international journal for industrial and high-tech firms
Technological forecasting & social change : an international journal
127
Journal of business research : JBR
75
International journal of production research
71
European journal of operational research : EJOR
69
International journal of business information systems : IJBIS
69
Journal of information & knowledge management : JIKM
63
Tourism management : research, policies, practice
46
Journal of retailing and consumer services
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Information systems and e-business management : ISeB
36
Decision support systems : DSS ; the international journal
33
IEEE transactions on engineering management : EM
32
Electronic commerce research
30
Knowledge and information systems : an international journal
30
International journal of accounting information systems
27
International journal of forecasting
25
Information technology and management
24
International journal of production economics
24
Computers & operations research : and their applications to problems of world concern ; an international journal
23
International journal of hospitality management
22
Journal of management information systems : JMIS
22
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
20
Journal of management analytics
20
International journal of information technology and management : IJITM
19
Journal of emerging technologies in Accounting
19
Organizational data mining : leveraging enterprise data resources for optimal performance
19
Business process management journal
18
International journal of networking and virtual organisations : IJNVO
18
Journal of organizational computing and electronic commerce
18
Business horizons
17
Decision analytics journal
17
International journal of electronic customer relationship management : IJECRM
17
INFORMS journal on computing : JOC
16
Journal of risk and financial management : JRFM
16
Management information systems : mis quarterly
16
Production and operations management : the flagship research journal of the Production and Operations Management Society
16
Technology analysis & strategic management
16
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
16
Data mining for design and marketing
15
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27
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Big data affordances and market performance : the moderating role of servitization
Li, Lixu
;
Zhang, Li
;
Yang, Shuili
;
Long, Wei
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 262-270
Persistent link: https://www.econbiz.de/10014433434
Saved in:
2
Proactive customer retention management in a non-contractual B2B setting based on churn prediction with random forests
Gattermann-Itschert, Theresa
;
Thonemann, Ulrich
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 134-147
Persistent link: https://www.econbiz.de/10014230262
Saved in:
3
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar
;
Kumar, Prashant
;
Kar, Arpan Kumar
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
Saved in:
4
Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de
;
Coussement, Kristof
;
Verbeke, Wouter
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
Saved in:
5
Linking big data analytical intelligence to customer relationship management performance
Zhang, Chubing
;
Wang, Xinchun
;
Cui, Annie Peng
;
Han, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 483-494
Persistent link: https://www.econbiz.de/10012422312
Saved in:
6
A big data driven framework for demand-driven forecasting with effects of marketing-mix variables
Kumar, Ajay
;
Shankar, Ravi
;
Aljohani, Naif Radi
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 493-507
Persistent link: https://www.econbiz.de/10012372710
Saved in:
7
A multi-dimension framework for value creation through big data
Elia, Gianluca
;
Polimeno, Gloria
;
Solazzo, Gianluca
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 508-522
Persistent link: https://www.econbiz.de/10012372712
Saved in:
8
A framework for big data analytics in commercial social networks : a case study on sentiment analysis and fake review detection for marketing decision-making
Kauffmann, Erick
;
Peral, Jesús
;
Gil, David
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 523-537
Persistent link: https://www.econbiz.de/10012372713
Saved in:
9
Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando
;
Maione, Gennaro
;
Grimaldi, Mara
;
Loia, …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
Saved in:
10
Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul
;
Akhtar, Pervaiz
;
Dani, Samir
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
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