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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Skill training in multimodal virtual environments"
~isPartOf:"SpringerLink / Bücher"
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Search: subject_exact:"Virtual reality"
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Virtuelle Realität
51
Virtual reality
50
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
16
Social web
16
Occupational qualification
8
Online retailing
8
Online-Handel
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Internet marketing
6
Online-Marketing
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Virtual organization
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Virtuelle Organisation
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Augmented reality
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Betriebliches Bildungsmanagement
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Dieck, M. Claudia tom
5
Jung, Timothy
3
Chattaraman, Veena
2
Gilbert, Juan E.
2
Gutierrez, Teresa
2
Hoffmann, Pablo F.
2
Kwon, Wi-suk
2
Rodriguez, Jorge
2
Webel, Sabine
2
Zheng, Chundong
2
Aichner, Thomas
1
Andriessen, J. H. Erik
1
Baek, Eunsoo
1
Baker, Elizabeth White
1
Bamford, David
1
Banerjee, Syagnik
1
Bardy, Benoît G.
1
Barnes, Stuart
1
Barnes, Stuart J.
1
Bergamasco, Massimo
1
Bockholt, Uli
1
Bouchigny, Sylvain
1
Cao, Yanan
1
Casado, Sara
1
Chen, Shuai
1
Chung, Henry F. L.
1
Chung, Namho
1
Copher, Daniel
1
Cranmer, Eleanor
1
Cranmer, Eleanor E.
1
Cuny, Caroline
1
Daecke, Julia
1
Engelke, Timo
1
Fang, Binxing
1
Fang, Yulin
1
Feldberg, Frans
1
Feng, Nan
1
Fornerino, Marianela
1
Gavish, Nirit
1
Goel, Lakshmi
1
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International Augmented and Virtual Reality Conference <4., 2018, Manchester>
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Skill training in multimodal virtual environments
SpringerLink / Bücher
Journal of business research : JBR
47
Journal of retailing and consumer services
47
Psychology & marketing
27
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
HMD : Praxis der Wirtschaftsinformatik
20
International journal of product development : IJPD
17
Springer eBook Collection
17
Virtual environments for corporate education : employee learning and solutions
17
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Business horizons
14
HMD Praxis der Wirtschaftsinformatik
14
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Commercial transactions in the virtual world : issues and opportunities
13
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
International journal of technology marketing : IJTMkt
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Premier reference source
11
Virtuelle Unternehmen
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
9
Cogent business & management
8
Information systems research : ISR
8
Information technology & tourism
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Research
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
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ECONIS (ZBW)
51
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1
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
2
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
3
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
4
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
5
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
6
The effects of augmented reality shopping experiences : immersion, presence and satisfaction
Dieck, M. Claudia tom
;
Cranmer, Eleanor
;
Prim, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 940-958
Persistent link: https://www.econbiz.de/10014428269
Saved in:
7
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
8
Personalizing 3D virtual fashion stores : exploring modularity with a typology of atmospherics based on user input
Wu, Juanjuan
;
Song, Sanga
;
Whang, Claire Haesung
- In:
Information & management : the internat. journal of …
58
(
2021
)
4
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012533611
Saved in:
9
Catch them all : impacts of location-based augmented reality mobile applications on local businesses
Zhang, Yuan
;
Zhang, Jie Jennifer
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013192041
Saved in:
10
Developing augmented reality business models for SMEs in tourism
Cranmer, Eleanor E.
;
Urquhart, Cathy
;
Dieck, M. Claudia tom
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013192043
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