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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject:"Virtual reality"
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Virtual reality
55
Virtuelle Realität
52
Consumer behaviour
41
Konsumentenverhalten
41
Augmented reality
18
Social Web
14
Social web
14
Online retailing
12
Online-Handel
12
Einzelhandel
10
Retail trade
10
Innovation adoption
9
Innovationsakzeptanz
9
Advertising effects
7
Beziehungsmarketing
7
Relationship marketing
7
Virtual organization
7
Virtuelle Organisation
7
Werbewirkung
7
Brand management
5
E-commerce
5
Electronic Commerce
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Virtual team
5
Virtuelles Team
5
Customer satisfaction
4
Kundenzufriedenheit
4
Brand
3
Dienstleistungsqualität
3
Interactivity
3
Markenartikel
3
Mobile application
3
Perception
3
Service quality
3
Technology acceptance model (TAM)
3
User satisfaction
3
Virtual influencer
3
Wahrnehmung
3
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Undetermined
47
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55
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1
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1
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English
55
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Poncin, Ingrid
3
Baier, Daniel
2
Pantano, Eleonora
2
Park, Minjung
2
Poushneh, Atieh
2
Qin, Hong
2
Rese, Alexandra
2
Schnack, Alexander
2
Wright, Malcolm J.
2
Anderson, Kelley Cours
1
Andonopoulos, Vicki
1
Andreassen, Tor W.
1
Animesh, Animesh
1
Aslam, Usman
1
Bae, Sujin
1
Beck, Marie
1
Bhagwatwar, Akshay
1
Bonnin, Gaël
1
Boon Liat Cheng
1
Carlson, Jeffrey R.
1
Chai, Zeli
1
Chen, Ja-Shen
1
Chen, Sixing
1
Chen, Xiayu
1
Chiu, Candy Lim
1
Clark, Moira K.
1
Crié, Dominique
1
Davis, Leon
1
Deng, Nianqi
1
Dennis, Alan
1
Derudder, Ben
1
Do, Chanwook
1
Domina, Tanya
1
Dong, Xuebing
1
Duffy, Katherine
1
Elms, Jonathan
1
Fan, Xiaojun
1
Fang, Yuan
1
Farah, Maya F.
1
Felix, Reto
1
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Published in...
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Information systems research : ISR
Journal of retailing and consumer services
Journal of business research : JBR
48
Psychology & marketing
27
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
HMD : Praxis der Wirtschaftsinformatik
22
Springer eBook Collection
18
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Business horizons
15
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
HMD Praxis der Wirtschaftsinformatik
14
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
SpringerLink / Bücher
14
Commercial transactions in the virtual world : issues and opportunities
13
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
International journal of technology marketing : IJTMkt
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Skill training in multimodal virtual environments
10
Information technology & tourism
9
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
9
Cogent business & management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Research
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
7
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ECONIS (ZBW)
55
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
From virtual to reality : the power of augmented reality in triggering impulsive purchases
Hsu, Wen-Chin
;
Lee, Mu-Heng
;
Zheng, Kai-Wen
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460844
Saved in:
4
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
5
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
Saved in:
6
Exploring the stimulating role of augmented reality features in e-commerce : a three-staged hybrid approach
Xu, Xiao-Yu
;
Jia, Qing-Dan
;
Tayyab, Syed Muhammad Usman
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462370
Saved in:
7
Investigating the impact of shopper personality on behaviour in immersive
Virtual
Reality
store environments
Schnack, Alexander
;
Wright, Malcolm J.
;
Elms, Jonathan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581931
Saved in:
8
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
9
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
10
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
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