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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Werbewirkung"
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Werbewirkung
Print advertising
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Neijens, Peter C.
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
10
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8
Journal of business research : JBR
8
Journal of current issues and research in advertising : JCIRA
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Journal of marketing communications
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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European journal of marketing : EJM
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Journal of international consumer marketing
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International advertising and communication : current insights and empirical findings
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Journal of global marketing
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Journal of promotion management : JPM
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Australasian marketing journal
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Bridging the gap between advertising academia and practice
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International journal of advertising : the review of marketing communications
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Corporate communications : an international journal
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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1
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
2
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
3
Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
Saved in:
4
Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini
;
Zotos, Yorgos
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Saved in:
5
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
6
The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads
Smit, Edith G.
;
Neijens, Peter C.
;
Heath, Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009722521
Saved in:
7
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
8
Sample size in content analysis of advertising : the case of Chilean consumer magazines
Uribe, Rodrigo
;
Manzur, Enrique
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 907-920
Persistent link: https://www.econbiz.de/10009674955
Saved in:
9
Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge
Yılmaz, Çengiz
;
Telci, E. Eser
;
Bodur, Muzaffer
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10009426408
Saved in:
10
Negotiating subcultural authenticity through interpretation of mainstream advertising
Mikkonen, Ilona
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 303-326
Persistent link: https://www.econbiz.de/10003978127
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