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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Online-Handel"
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Online-Handel
Consumer behaviour
730
Konsumentenverhalten
730
Online retailing
172
Social Web
135
Social web
135
Internet marketing
131
Online-Marketing
131
E-commerce
112
Electronic Commerce
112
Beziehungsmarketing
106
Relationship marketing
106
Customer satisfaction
73
Kundenzufriedenheit
73
Viral marketing
62
Virales Marketing
62
Brand image
61
Brand management
61
Markenführung
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59
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Emotion
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Personality psychology
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Lennon, Sharron J.
3
Limbu, Yam B.
3
Algharabat, Raed S.
2
Chandra, Bibhas
2
Dennis, Charles
2
Di Fatta, Davide
2
Dominici, Gandolfo
2
Ha, Young
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Halaweh, Mohanad
2
Heiens, Richard A.
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Im, Hyunjoo
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Kumar, Anil
2
Kumar, Sumit
2
Lee, Hyun-hwa
2
Ma, Zecong
2
Mahrous, Abeer A.
2
Mohd-Any, Amrul Asraf
2
Narayanaswamy, Ravi
2
Sajad Rezaei
2
Singh, Shalini
2
Stoel, Leslie
2
Verma, Hemraj
2
Walvekar, Shubhangi
2
Wolf, Marco
2
Abbate, Tindara
1
Abdoli, Mansour
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Abed, Salma S.
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Agrawal, Arjun
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Ahmed, Asad
1
Ahmed, Aun
1
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International journal of business information systems : IJBIS
International journal of electronic marketing and retailing : IJEMR
Journal of consumer behaviour : an international research review
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
335
Journal of business research : JBR
163
Journal of internet commerce
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Electronic commerce research
73
Information systems research : ISR
56
International journal of retail & distribution management
55
International journal of internet marketing and advertising : IJIMA
51
Cogent business & management
49
The international review of retail, distribution and consumer research
49
Journal of electronic commerce research : JECR
46
Journal of retailing
46
International journal of retail and distribution management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Asia Pacific journal of marketing and logistics
43
International journal of consumer studies
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of hospitality management
42
International journal of electronic commerce : IJEC
40
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Psychology & marketing
36
Journal of fashion marketing and management
30
Journal of management information systems : JMIS
30
Electronic commerce research and applications
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of international consumer marketing
25
Journal of the Academy of Marketing Science
24
Technological forecasting & social change : an international journal
24
International journal of electronic business : IJEB
22
Tourism management : research, policies, practice
22
Journal of marketing
20
Information systems and e-business management : ISeB
19
International journal of contemporary hospitality management
19
Journal of consumer behaviour
19
The journal of services marketing
19
Journal of customer behaviour
18
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ECONIS (ZBW)
172
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1
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
Comparison of the consumers' need for touch in terms of high-touch and low-touch products in online and offline retail stores
Atilgan, Kalender Özcan
;
Bayindir, Murat
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10014309994
Saved in:
3
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
4
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
5
Shopping orientations and its influence on online purchase intention : a study of young adults
Meppurath, Daly Paulose
;
Varghese, Roshna
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 105-135
Persistent link: https://www.econbiz.de/10012695462
Saved in:
6
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
7
Does product display quantity increase purchase intention? : the mediation of diminished pain of payment
Guo, Tengfei
;
Zhong, Shiquan
;
Wang, Xuelian
;
Li, Geng
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012880168
Saved in:
8
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
9
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
10
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
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