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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Online-Handel"
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Online-Handel
Consumer behaviour
560
Konsumentenverhalten
560
Social Web
96
Social web
96
Online retailing
88
Internet marketing
84
Online-Marketing
84
Beziehungsmarketing
68
Relationship marketing
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E-commerce
65
Electronic Commerce
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Advertising effects
48
Werbewirkung
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Brand image
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Innovation adoption
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Innovationsakzeptanz
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Viral marketing
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Virales Marketing
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Customer satisfaction
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Personality psychology
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Persönlichkeitspsychologie
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Lennon, Sharron J.
3
Dennis, Charles
2
Halaweh, Mohanad
2
Kumar, Anil
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Lee, Hyun-hwa
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Limbu, Yam B.
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Ma, Zecong
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Arcand, Manon
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Becker, Larissa Carine Braz
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1
Bhattarai, Ashok
1
Binh Giang Nguyen
1
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International journal of business information systems : IJBIS
Journal of consumer behaviour : an international research review
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
335
Journal of business research : JBR
163
International journal of electronic marketing and retailing : IJEMR
84
Journal of internet commerce
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Electronic commerce research
73
Information systems research : ISR
56
International journal of retail & distribution management
55
Cogent business & management
53
International journal of internet marketing and advertising : IJIMA
51
The international review of retail, distribution and consumer research
49
Journal of electronic commerce research : JECR
46
Journal of retailing
46
International journal of retail and distribution management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Asia Pacific journal of marketing and logistics
43
International journal of consumer studies
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of hospitality management
42
International journal of electronic commerce : IJEC
40
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Psychology & marketing
36
Journal of fashion marketing and management
30
Journal of management information systems : JMIS
30
Electronic commerce research and applications
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of international consumer marketing
25
Journal of the Academy of Marketing Science
24
Technological forecasting & social change : an international journal
24
International journal of electronic business : IJEB
22
Tourism management : research, policies, practice
22
Journal of marketing
20
Information systems and e-business management : ISeB
19
International journal of contemporary hospitality management
19
Journal of consumer behaviour
19
The journal of services marketing
19
Journal of customer behaviour
18
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ECONIS (ZBW)
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Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
3
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
4
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
5
Does product display quantity increase purchase intention? : the mediation of diminished pain of payment
Guo, Tengfei
;
Zhong, Shiquan
;
Wang, Xuelian
;
Li, Geng
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012880168
Saved in:
6
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
7
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
8
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
9
Modelling the determinants of consumers' intentions to use online sharing economy platforms
Chauhan, Hemant
;
Jain, Neha
;
Rawat, Sohan Singh
; …
- In:
International journal of business information systems : …
44
(
2023
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10014437095
Saved in:
10
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
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