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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The journal of services marketing"
~subject:"Advertising effects"
~subject:"Service quality"
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Search: subject_exact:"Mundpropaganda"
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Advertising effects
Service quality
Viral marketing
76
Virales Marketing
76
Consumer behaviour
49
Konsumentenverhalten
49
Social Web
25
Social web
25
Customer satisfaction
23
Kundenzufriedenheit
23
Beziehungsmarketing
22
Relationship marketing
22
Internet marketing
21
Online-Marketing
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Dienstleistungsqualität
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Online retailing
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Online-Handel
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Confidence
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2
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Becker-Özcamlica, Hürrem
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Carlson, Jamie
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International journal of contemporary hospitality management
The journal of services marketing
Journal of retailing and consumer services
31
Journal of business research : JBR
26
International journal of hospitality management
23
Journal of travel and tourism marketing
13
Journal of hospitality marketing & management
12
Psychology & marketing
11
European journal of marketing : EJM
10
Journal of advertising research
10
Journal of marketing communications
10
Cogent business & management
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Tourism management : research, policies, practice
9
International journal of internet marketing and advertising : IJIMA
8
International journal of advertising : the review of marketing communications
7
Journal of electronic commerce research : JECR
7
Service business
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Services marketing quarterly
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
The TQM journal : the international review of organizational improvement
5
Asia Pacific journal of marketing and logistics
4
International journal of services and operations management
4
Journal of financial services marketing : JFSM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of service management
4
Journal of strategic marketing
4
Managing service quality : MSQ ; an international journal
4
Marketing intelligence & planning
4
The service industries journal
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Australasian marketing journal
3
Information systems research : ISR
3
International journal of consumer studies
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
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ECONIS (ZBW)
19
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
3
Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin
;
Enginkaya, Ebru
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 706-718
Persistent link: https://www.econbiz.de/10014314393
Saved in:
4
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
5
Exploring dynamic effects on classifying service quality attributes under the impacts of COVID-19 with evidence from online reviews
Nie, Ru-xin
;
Chin, Kwai Sang
;
Tian, Zhang-peng
;
Wang, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 159-185
Persistent link: https://www.econbiz.de/10013546039
Saved in:
6
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
7
The effects of employee behavior in sustainable service organizations
Disse, Isabel Kittyma
;
Becker-Özcamlica, Hürrem
- In:
The journal of services marketing
36
(
2022
)
8
,
pp. 1095-1105
Persistent link: https://www.econbiz.de/10013410803
Saved in:
8
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
9
The impact of green experience on customer satisfaction : evidence from TripAdvisor
Yu, Yixiu
;
Li, Xu
;
Jai, Tun-Min Catherine
- In:
International journal of contemporary hospitality management
29
(
2017
)
5
,
pp. 1340-1361
Persistent link: https://www.econbiz.de/10011732096
Saved in:
10
What drives café customers to spread eWOM? : examining self-relevant value, quality value, and opinion leadership
Kim, DongHee
;
Jang, Soocheong
;
Adler, Howard
- In:
International journal of contemporary hospitality management
27
(
2015
)
2
,
pp. 261-282
Persistent link: https://www.econbiz.de/10011300091
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