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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Marketingmanagement"
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Marketingmanagement
E-commerce
161
Electronic Commerce
161
Consumer behaviour
160
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160
Internet marketing
115
Online-Marketing
115
Social Web
112
Social web
112
Beziehungsmarketing
110
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110
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94
Online-Handel
94
Customer satisfaction
45
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45
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33
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Arunachalam S
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International journal of e-business research : an official publication of the Information Resources Management Association
International journal of electronic customer relationship management : IJECRM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
44
SpringerLink / Bücher
34
International journal of internet marketing and advertising : IJIMA
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Springer eBook Collection
18
Journal of marketing communications
17
The journal of business & industrial marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Business horizons
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of marketing
12
International journal of technology marketing : IJTMkt
11
Journal of retailing and consumer services
10
Marketing intelligence & planning
10
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing : EJM
7
European research studies
7
Springer eBook Collection / Business and Economics
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Premier reference source
6
The marketing review
6
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
6
Asia Pacific journal of marketing and logistics
5
Customer relationship management in electronic markets
5
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ECONIS (ZBW)
22
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1
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
Implementing eco-innovation by utilizing the
internet
to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet
;
Wismantoro, Yohan
; …
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10011809211
Saved in:
3
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
4
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
5
The impact of the
Internet
on marketing strategy : revisiting early predictions
Varnali, Kaan
- In:
International journal of e-business research : an …
6
(
2010
)
4
,
pp. 38-51
Persistent link: https://www.econbiz.de/10008748539
Saved in:
6
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
7
Internet
Marketing adoption : factors affecting website sophistication
Tiago, Maria Teresa Borges
;
Couto, João Pedro Almeida
; …
- In:
International journal of electronic customer …
1
(
2007/08
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10003754370
Saved in:
8
Factors affecting the adoption of e-marketing by decision makers in SMEs : evidence from Jordan
Alrousan, Mohammad Kasem
;
Al-Adwan, Ahmad Samed
; …
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012212746
Saved in:
9
Analysis social media based brand communities and consumer behavior : a netnographic approach
Hosseini, Monireh
;
Ghalamkari, Afsoon
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10011809213
Saved in:
10
Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash
;
Sudhahar, J. Clement
- In:
International journal of electronic customer …
9
(
2015
)
4
,
pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
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